The Anglum Group

50 Facts About Social Media

For Business

It doesn't matter what your industry, social media matters. And

whether you're a marketer, entrepreneur or some other

professional, you've probably wondered what that means for

you.

Here, to give you some interesting food for thought, are 50

statistics about social media for business today!

The Anglum Group

The Anglum Group

50 2

General Social Media Facts

62% of adults worldwide now use social media

Over 80% of Americans use social media

91% of those Americans access social media every month

People spend more online time social networking than they do

emailing, searching or shopping

Social media is the most popular online activity

22% of online time is spent on social networks

Around 40% of people access their social media accounts on

mobile devices

The Anglum Group 3

Specific Social Networks

Facebook is still the top destination among social networks

There are over 800 million people using Facebook

Americans spend more time on Facebook than on any other

United States website

More than half of Facebook users log in every day

42% of mobile users are sharing multimedia on Facebook

51% of Facebook users are more likely to buy from brands

they follow

Smartphone users now spend as much time on social

networking apps as they do playing games

The Anglum Group 4

Specific Social Networks

40% of Twitter users regularly search for products via Twitter

64% of Twitter users are more likely to buy from the brands

they follow

12% of people have bought a product because of info on

Twitter

Pinterest is the third most popular social network, right behind

Twitter and Facebook

Buyers referred from Pinterest are 10% more likely to make a

purchase

On mobile devices, Google+ is the second most used social

network

The Anglum Group 5

Demographics Info

98% of 18- to 24-year-olds use social accounts every month

College towns have the highest Facebook logins

57% of Facebook users have completed some college and

24% have degrees

46% of Facebook users are 45 or older

60% of Pinterest users are female

50% of Pinterest users are in the United States

50% of Google+ users are 24 or younger

The Anglum Group 6

Social Media for Business

53% of small businesses are using social media

88% of them are using social media to increase exposure

60% of small business decision makers spend less than $100 on

social media

53% of active social media users follow a brand

65% of the world's top companies have an active Twitter profile

90% of marketers are using social media for business

93% of marketers using social media rank these tools as important

43% of marketers have seen sales increase due to social

campaigns

According to Ning, it only takes 20 people to build meaningful

many-to-many networking

The Anglum Group 7

Social Media for B2B

44% of small to mid-sized business (SMB) decision-makers

use social media

86% of those SMB decision-makers use Facebook

41% of SMB decision-makers use LinkedIn

33% use Twitter

The Anglum Group 8

Social Media and Customer Relations

20% of social media users would make a purchase from a

social media site

50% of small business owners have reported getting new

customers through social media activity

47% of consumers are somewhat likely to buy from a brand

they follow online

Active adult social media users are 75% more likely to spend

a lot of money on music

Active adult social media users are 47% more likely to spend

a lot of money on clothes, shoes and accessories

The Anglum Group 9

Social Media and Customer Relations

Social media users are willing to pay a 21% premium for brands

that deliver great service through social media

Social media users who have a great service experience tell an

average of 42 people, compared to 9 for those who aren't on

social channels

60% of them are also willing to post on Facebook about

products/services if they get a great deal or discount

Social media users who have a bad service experience will tell

an average of 53 people, compared to 17 for those who aren't

on social channels

According to research from ComScore, brands that post at least

once a day will reach 22% of their fans in a given week

The Anglum Group 10

Stat Sources

The Social Skinny

Media Bistro

Social Media Examiner

Mashable

Straight North, LLC

The Anglum Group 11

The Anglum Group is a management consulting company that focuses on

delivering innovative cost-effective retail customer marketing solutions to

our clients. Specifically, we provide insight and expertise based upon our

many years of retail experience – allowing our clients to realize their

marketing objectives. We are not content just identifying the proper

course of action, we stay with the project until the benefit is realized.

The companies that we work with are leading retailers that are either

extending their existing customer capability or companies looking to

improve the return on their initial marketing technology investment. Our

emphasis is on customer understanding, customer strategy development

and marketing execution based upon industry best practices.

All of our staff are former retail professionals that have a blend of

Marketing and Technology skills who are adept at identifying and applying

proven practical approaches to achieve desired return on investment.

The Anglum Group

The Anglum Group 12

The Anglum Group

The Anglum Group 13

Scope of Practice

Loyalty Programs

Business Analytics

Database Assessment

Privacy - US / International

Mobile Application and Program Development

Business Case Development

CRM Roadmap Development

CRM Best Practices Customer Identification – Multi-Channel

Program Strategy

Credit Card Partnership Marketing

Sports/Event Marketing

RFP Management

The Anglum Group

Social Media

14

Anglum Group Clients

The Anglum Group 15

3835 Susan Lane

Minnetonka, MN 55345 952.223.2000

www.anglumgroup.com

The Anglum Group LLC