5 Ways to Nail Your Strategic Product Roadmap

About Pragmatic Marketing• Experts in technology product management and

product marketing

• Specialize in training• Trained hundreds of thousands

of people at thousands ofcompanies since 1993

Today’s Speaker

Jim SemickFounder / Chief Strategist

• Co-Founder of ProductPlan, a leading provider of cloud-based roadmap software

• Helped launch successful products including AppFolio, GoToMyPC and GoToMeeting

Poll 1: Who is joining us today?

What is a strategic product roadmap?

Goals of a Strategic Roadmap

• Defines the vision and strategy

Goals of a Strategic Roadmap

• Defines the vision and strategy• Guides the execution of the strategy

Goals of a Strategic Roadmap

• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders

Goals of a Strategic Roadmap

• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios

Goals of a Strategic Roadmap

• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development

Goals of a Strategic Roadmap

• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development• Shares strategy with external stakeholders

Poll 2: Who drives the roadmap in your organization?

#1

Use top-down strategic planning.

Top-Down Strategic Planning

#2

Evangelize the product goals.

Example Product Goals

• Competitive Differentiation• Customer Delight• Technical Improvements• Increase Lifetime Value• Upsell New Services• Reduce Churn• Expand Geographically• Mobile Adoption

#3

Guide decisions with metrics.

Poll 3: Which stakeholders are involved in your roadmap planning process?

#4

Prioritize strategically and be transparent.

Prioritize Strategically

Engage Stakeholders at Every Stage

Poll 4: What tool do you use for product roadmaps?

#5

Win over the org with a visual roadmap.

A Better Roadmap• Keep it high-level• Organize initiatives into

themes• Use rough dates• Show strategy visually• Always available and

updated

Communicate Visually

Questions?productplan.com/book

productplan.com/blog

@ProductPlan

rkalogeris@pragmaticmarketing.com

@pragmaticmkting

Thank you for attending!

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