5 Ways to Nail Your Strategic Product Roadmap
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Transcript of 5 Ways to Nail Your Strategic Product Roadmap
Today’s Speaker
Jim SemickFounder / Chief Strategist
• Co-Founder of ProductPlan, a leading provider of cloud-based roadmap software
• Helped launch successful products including AppFolio, GoToMyPC and GoToMeeting
Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development• Shares strategy with external stakeholders
Example Product Goals• Competitive Differentiation• Customer Delight• Technical Improvements• Increase Lifetime Value• Upsell New Services• Reduce Churn• Expand Geographically• Mobile Adoption
A Better Roadmap• Keep it high-level• Organize initiatives into
themes• Use rough dates• Show strategy visually• Always available and
updated