Post on 17-May-2015
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5 Steps to Online Marketing Success
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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5 Steps to Online Marketing Successfor Mums in Business!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Online Marketing ChannelsO'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Search Engine, Social Media Friendly Website*Blog *Videos *Images *Audio *RSS Feed
Social Media Marketing*Facebook *Twitter *LinkedIn *”The Next Big Thing”
Email Marketing*Newsletters *Plain Text vs HTML
Online Advertising*PayPerClick *Banners/Buttons *Paid Links (NO NO)
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What are the biggest challenges in
online marketing?(especially for self employed Moms!)
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time- Budget
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time- Budget- Technical Knowledge
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time- Budget- Technical Knowledge- Bad Advice
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time- Budget- Technical Knowledge- Bad Advice- Security
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time- Budget- Technical Knowledge- Bad Advice- Security- Privacy
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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- Time- Budget- Technical Knowledge- Bad Advice- Security- Privacy- Male Domain
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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CONFIDENCE!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
You can overcome these challenges…
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
WHO are you targeting?
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
WHO are you targeting?HOW to best reach YOUR market?
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?WHEN are they online?
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?WHEN are they online?WHAT content will be effective?
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Never Lose Focus on Your Target Market
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?WHEN are they online?WHAT content will be effective?
WHY? To reach them most effectively!
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
€ Turnover, Profits, Expenses
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
€ Turnover, Profits, Expenses# Enquiries, Sales, Sign-ups, Connections
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
€ Turnover, Profits, Expenses# Enquiries, Sales, Sign-ups, Connections ! Awards, Referrals, Good Reviews
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
€ Turnover, Profits, Expenses# Enquiries, Sales, Sign-ups, Connections ! Awards, Referrals, Good Reviews% Efficiencies, Time, Staff
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
- Scheduled Review of Statistics
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Set Specific Goals, Track Progress, Adjust
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Realistic, Measurable, Relevant Goals
- Scheduled Review of Statistics - Revisit your Goals and Adjust as needed
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Your Time
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Your Time* Time Management = the biggest challenge!
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Your Time* Time Management = the biggest challenge!* Time is Money
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Your Time* Time Management = the biggest challenge!* Time is Money
- Their Time
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Your Time* Time Management = the biggest challenge!* Time is Money
- Their Time* Time posts, emails, etc. effectively
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Timing is EVERYTHING!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
-Your Time* Time Management = the biggest challenge!* Time is Money
- Their Time* Time posts, emails, etc. effectively* Time zones and Tea breaks
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics- Interviews (video, audio, written)
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics- Interviews (video, audio, written)- Hot Topics (Google Alerts/Google Reader)
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics- Interviews (video, audio, written)- Hot Topics (Google Alerts/Google Reader)- Guest Posts/Articles
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels- Your Website is your BASE
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates- Email Newsletters
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates- Email Newsletters- Feeds into and out of other channels
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates- Email Newsletters- Feeds into and out of other channels- Online Advertising: PPC, banners, buttons, etc.
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business- Gets visitors to return again and again
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)* Uses keyphrases effectively
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)* Uses keyphrases effectively* Draws Links from Quality Websites
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Content is King (oops, I mean QUEEN)!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Good Content… - Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)* Uses keyphrases effectively* Draws Links from Quality Websites* Dominates Search: blog, news, video, image
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers* Mentors & Cheerleaders
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers* Mentors & Cheerleaders * Resources
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Leads & Connections & Clients, Oh My!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers* Mentors & Cheerleaders* Resources* Hot Prospects
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
5 Steps to Online Marketing Success
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
5 Steps to Online Marketing Success
1. Focus on Your Target Market
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
5 Steps to Online Marketing Success
1. Focus on Your Target Market
2. Set Goals & Track Progress
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
5 Steps to Online Marketing Success
1. Focus on Your Target Market
2. Set Goals & Track Progress
3. Timing is EVERYTHING!
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
5 Steps to Online Marketing Success
1. Focus on Your Target Market
2. Set Goals & Track Progress
3. Timing is EVERYTHING!
4. Relevant, Up to Date Content
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O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
5 Steps to Online Marketing Success
1. Focus on Your Target Market
2. Set Goals & Track Progress
3. Timing is EVERYTHING!
4. Relevant, Up to Date Content
5. Manage your Contacts
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Any Questions?!
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
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Look for me online:
www.twitter.com/ann_donnelly
www.facebook.com/omdebusiness
www.linkedin.com/in/anndonnelly
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie
Ann Donnelly, Internet Marketing Consultantspecialising in
Search Engine Optimisation & Social Media Marketing
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Content and images in this presentation copyright Ann Donnelly ©2011except for the following images which are licensed via Creative Commons:Online Marketing Attribution 2.0 Generic (CC BY 2.0)Working Mom Attribution 2.0 Generic (CC BY 2.0)Frustrated Woman Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)Time Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)Running Mommy Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)Euro Attribution 2.0 Generic (CC BY 2.0)Time Management Attribution 2.0 Generic (CC BY 2.0)Office Building Attribution 2.0 Generic (CC BY 2.0) Happy Woman Attribution 2.0 Generic (CC BY 2.0)What to talk about Chris Garrett http://www.chrisg.comCrowd Attribution 2.0 Generic (CC BY 2.0)Hugs Attribution 2.0 Generic (CC BY 2.0)
O'Mahony Donnelly E-Business Your Success is Our Goal
http://www.e-business.ie