5 Outstanding campaigns!

Commercial in confidence

5OUTSTANDING CAMPAIGNS

that inspire you! will

1The best job in the world

B r a n d : Q u e e n s l a n d B o a r d o f To u r i s m / / A g e n c y : C u m m i n s n i t r o

1The b e s t Job in the w o r l d

34,684 applicants from 201 countries

Islandreefjob.com had more than 6 millions visitors in 58 days

The campaign's generated more than $200 million in global publicity value for Tourism Queensland

Estimated earned media exceeding $80 million

2Red Bull Stratos Space Jump

B r a n d : R e d B u l l / / P R Te a m : T V C G r o u p

Red Bulls t r a t o s s p a c ej u m p2

The event was broadcast on nearly 80 TV stations in 50 countries.

The jump was viewed live on YouTube by over 8 million users

The live webcast was distributed through 280 digital partners and 52 million views

Following Stratos, sales rose 7% to $1.6 billion in the U.S

3True Blood: Revelation

B r a n d : H B O / / A g e n c y : C a m p fi r e

True BloodRevelation3

30.000 forum posts

1.5 million pages viewed

5.9 million viewers

50,000 viewing hours during the game

Audience of 6.6 million for the TV premiere

4In Rainbows Radiohead

In RainbowsR a d i o h e a d4

3 million downloads in the first year

10 million in revenue

5Dragon Skull on Dorset Beach

B r a n d : B l i n k B o x f r o m Te s c o / / A g e n c y : Ta y l o r H e r r i n g P R

D ra g o n S k u l lon Dorset beach5

D ra g o n S k u l lOn Dorset beach5

632% spike in sales

250 pieces of media coverage

D ra g o n S k u l lOn Dorset beach5

KEYLEARNINGS

S u r p r i s e y o u r a u d i e n c e

B e t h e fi r s t t o d o i t

A l w a y s t h i n k B I G

F u l fi l l f a n t a s i e s

L e t t h e p e o p l e b e p a r t o f

C r e a t e a s t o r y

Thank you

5 Outstanding campaigns!

Marketing

Transcript of 5 Outstanding campaigns!

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