Suza

nne Le

tourn

eau

Author of Award Winning Book —

Soar with VulnerabilityInternational SpeakerEntrepreneur

Business Development & Marketing ExpertSocial Media DivaBlogger

@sgletourneau #sellmybook @audreyvp

1Create a web

Presenc

e

2Build

your list

Platform

3Target your

Messag

e

4Nurture your Tribe

5Go to Events

5 EASY STEPS TO MARKET & PROMOTE YOUR BOOKS

uza

nne Le

tourn

eau

1. BUILD A WEB PRESENCE Author’s website

Your website is …. You build an audience that you own Contest / Giveaways Hosting / website developers Branding

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

BRANDING

Identify what you want to brand. You? Your product?

Define your brand Brand recognition Establish an online presence

Suza

nne Le

tourn

eau

Branding......

......AfterSuza

nne Le

tourn

eau

Author’s Blog / Vlog

The purpose of a blog/vlog

Create Interaction

Blogs gives you feedback

Blogs attracts new audiences - SEO

Blogs increase connections.

Follow other authors blog

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

Social Media Platforms

Vine

Suza

nne Le

tourn

eau

Social Media Explained

I’m eating a #donut

I like donuts

My skills include eating donuts

Here is a donut recipe

Here is a vintage photo of my donut

Here I am eating a donut

This is where I eat donuts

I want to hangout with others who eat donuts

I like videoing people eating donuts in 6 sec

Suza

nne Le

tourn

eau

Sell Product -

• Facebook, Website, Pinterest

Create Awareness -

• Google Places, Facebook, Twitter, YouTube

Allow people to review your services -

• Bloglovin, Facebook, Twitter, YouTube, LinkedIn

Create a community -

• Wattpad, Facebook, Twitter, Google+

Help people find you -

• Google Places, Yelp, Foursquare, Twitter, LinkedIn

SOCIAL MEDIA GOALSWhy Should You Have an Online

Presence?

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

Social Media

Facebook – personal page Facebook – business page LinkedIn – personal page LinkedIn – business page Twitter Pinterest Instagram

Suza

nne Le

tourn

eau

@Audreyvp

@sgletourneau

Suza

nne Le

tourn

eau

Suza

nne Le

tourn

eau

Suza

nne Le

tourn

eau

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

Suza

nne Le

tourn

eau

Use a dashboard like Hootsuite to save time and keep everything in one place S

uza

nne Le

tourn

eau

Make it easy for people to share

Place icons on website

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

More Social Media

Vine – video sharing app Goodreads

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

2. Build your List Email Marketing

Opt-in for author’s mailing list IContact

Constant Contact

Benchmark

Mailchimp

Aweber

Suza

nne Le

tourn

eau

Build Your List – Put your

book on Amazon.com Suza

nne Le

tourn

eau

Build Your ListMARKET EVERY DAY

DO NOT FORGET: You are an Author &

a Publisher

Amazon.com Author’s page

Videos — Book trailer

Suza

nne Le

tourn

eau

3. Target Your Message

Google adwords

Facebook Ads

Goodreads Ads

Volunteer to write a guest post

Seek out other bloggers to help you

Join another author’s blog tour

Reach out to prominent Blogs and publications that cover books and topics discussed in your book

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

4. Nurture Your Tribe

Wattpad – Global Social Platform for Authors

Press Release

Local media

Contact bookstore / libraries

Forums

Bloglovin -

Create a webinar/tele seminar

Create a media kit

Tie your book into a charity

Partner up / JV

Suza

nne Le

tourn

eau

5. Go to Events

Tradeshows

Networking events

Expos, Fairs, etc…

Chamber of Commerce

Get speaking engagement

Partner up/JV

Suza

nne Le

tourn

eau

@sgletourneau #sellmybook @audreyvp

Package #1 6 Week WE COACH YOU Program Assist in creating a brand

Identify three (3) top social media channels to focus on

Identify goals of each of these channels

Set up a social media strategy per week

Review each week what is working or not

Teach ‘tricks of the trade’ to simplify ones social media efforts

Receive a summary package at the end of the six weeks

Suza

nne Le

tourn

eau

Package #1 Additional Benefits

What is your message? Creating your unique message

What is your target market?

Assist in creating your website

Creating your Blog & First blog post

Creating your first Email Marketing Campaign

How to - Book Trailer ‘Step by Step’

Create Your YouTube Channel

Flight plan to follow after the end of the six weeks

Suza

nne Le

tourn

eau

Total Value $11,000.

Suza

nne Le

tourn

eau

Today ONLY$997.

Suza

nne Le

tourn

eau

Package #26 Week WE DO IT FOR YOU Program

Create Your Brand

Identify appropriate social media channels

Engage & increase followers on each of these channels

Increase circle of network & create conversation to other ‘colleagues’ & fans

Each week setup & implement the social media strategies

Discuss and review the strategy each week

Last two weeks, coach on simple strategies on moving forward

Receive a summary package at the end of the six weeks.

Suza

nne Le

tourn

eau

Package #26 Weeks Complete Program

Creation of unique message & Finding your Niche Market

Assist with Website

Create your blog

Create your Book Trailer

Set up strong presence on Amazon.com

Press Release & Media Kit template

Letter to Libraries & Bookstore so they will react to your Message

Wrapping up with solid foundation

Suza

nne Le

tourn

eau

Total Value$20,000

Suza

nne Le

tourn

eau

Today only $1,997.

Suza

nne Le

tourn

eau

What else are we going

to add…

Suza

nne Le

tourn

eau

BonusS

uza

nne Le

tourn

eau

Free Mini-Video Course with Rhonda Ryder

In this complimentary video course, you’ll discover:• How to get over your fear of getting in front of the camera• How to bring out the real you on video• EZ filming, editing and lighting tips even the most technically

challenged can do

Value of $197.

BonusS

uza

nne Le

tourn

eau

Amy Nowakoski from Ginger Snap Works

Ebook – Images in Social Media

BonusS

uza

nne Le

tourn

eau

Kelly Epperson from Birth that Book

3 Keys to Unlock Your Books & an mp3 to Anchor Accomplishment

BonusS

uza

nne Le

tourn

eau

Book review by Audrey van Petegem

On a popular online magazine and/or blog site*TBD depending on the book

Today’s Special Offer

A FREE 30 minute consultation with us, so we can evaluate where you are and what you really need.

Customized program that will accelerate your on line presence.

Focus on what you are great at and we will focus on the rest.

Make your Appointment here

Suza

nne Le

tourn

eau