Post on 09-Jul-2015
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5 Mistakes Coaches make with their Marketing
Your host:
Sarah Santacroce
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Mistake Nr. 1: You Haven’t Analyzed Your Target Audience
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Why you need to analyze your Target Audience
Know Who Buys Your
Services
Know Who You Are Talking To
Understand Where You Find them
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Tip 1
Analyze your current clients and make a list of criteria
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Tip 2
Try to figure out where they hang out
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Mistake Nr. 2: You Aren’t Using
LinkedIn to Get More Leads for your Business
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Why Linked
200 Million Users
Professional Network
Wide Adult Demographic, with ages 25-54 best represented
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Linked Approach
LinkedIn Profile
Share & Connect
Join Groups
Advertise
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Tip 1
Use the “Recommendation” feature to ask those you’ve worked for previously to recommend you on LinkedIn.
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Tip 2
Add Skills to your profile using the “LinkedIn Skills” feature.
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Create more leads with LinkedIn. Get my e-book !
www.simplicityadmins.ch/linkedin-ebook
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Mistake Nr. 3: You Aren’t Blogging
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Why a Blog
Creates traffic to your site
To show & share your expertise
Wide Demographic
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Blogging Approach
Your Blog Create
Content Share
Content
Educate your audience
Thought Leader
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Tip 1
Create a schedule and stick to it !
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Tip 2
Add a call to action at the end of the post
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Mistake Nr. 4: You think Online Video
is scary
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Why Online Video
Youtube has 490 Million visitors per month
2nd most popular search engine
Sample Your Coaching Style
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Online Video Approach
Your Blog Your Youtube
Channel Share Videos
Educate your audience
Thought Leader
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Tip 1
Get started with a short screen cast !
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Tip 2
Create Your Youtube Channel !
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Mistake Nr. 5: You Aren’t Collecting
Leads On Your Website
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Why E-Mail Marketing
Everyone has an e-mail account
Creates continuity
Creates trust
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E-Mail Marketing Approach
Your List Your
Newsletter Share valuable
content
Create trust Continuity
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Tip 1
Position your opt-in form above the fold !
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Tip 2
Bring a sign-up form to offline events !
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Get More Coaching Clients w/ Online Marketing Course
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You Will Learn
• Strategy for your Online Presence, how to find your voice and your niche
• How to use Facebook to build your tribe and engage with potential clients
• How to get more leads from LinkedIn, show your expertise, participate in discussions, increase your reach
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You Will Learn
• Why a blog is essential for every coach, how to get into the blogging habit, what to do if you don’t like to write
• The advantages of video as a marketing tool and why video is ideal for coaches
• How to nurture the relationship with potential clients via E-Mail Marketing, how to automate the e-mail process
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You Will Learn
• How to fill your coaching events applying all the learned techniques
• & much, much more !
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Bonus 1: • a 30 min interview with Twitter Specialist
Michelle Mangen fromFlorida
• a 30 min video interview with Hani Mourra, Online Video Specialist from Toronto, Canada
• a 30 min interview with Steve Martile, Coach at Freedomcoaching.ca and co-owner of Blogging for Coaches.com.
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Bonus 2:
Private LinkedIn Group
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Bonus 3:
One-on-one 30 minute Q&A Session over Skype
Value of USD 75.00 !
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(Real value of the course: USD 697.00)
Your Price: USD 297.00
Valid until January 20th 2013, midnight CET
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