Post on 24-Mar-2015
Currently Do
I collect wood and I
burn it in my stove
Consumer Proposition
Burning biogas in my
stove is a healthier
cooking method
Desired Belief
Burning gas instead of
wood will improve our
health, especially my
daughter’s and make
her suffer less
5 Box Positioning Statement
Desired Do
I use biogas for
cooking, instead of
wood.
Current Belief
Burning wood is the
only cooking solution I
have