Currently Do

I collect wood and I

burn it in my stove

Consumer Proposition

Burning biogas in my

stove is a healthier

cooking method

Desired Belief

Burning gas instead of

wood will improve our

health, especially my

daughter’s and make

her suffer less

5 Box Positioning Statement

Desired Do

I use biogas for

cooking, instead of

wood.

Current Belief

Burning wood is the

only cooking solution I

have