BTEC Creative Media Production – Advert Analysis Name: Iona Spence-Dingle

Name of Product

Visual / Text Music / Sound FX Audience Meaning / Message

HondaThe Cog (2003)Wieden + Kennedy

Componets of the Honda car arranged to create a domino-effect sequence in which one movement begins another. At the end the complete Honda Accord car is show. Text: Honda, The power of dreams.

Rappers Delight, Sugarhill GangMechanical noises: clinks, bumps (of different parts of the car impacting)Voiceover: “Isn’t it nice when things just…work?”

Car ownersHonda enthusiastPotential new buyersFamiliesMiddle classBusinesses

Honda cars are reliable because a lot of work has gone into ensuring all the individual components work perfectly together.

Sony BraviaBalls (2005)Fallon Worldwide

250, 000 colourful balls bouncing around the streets of San Fransico (no CG.) Text: Colour like no other- simple, white font.

Heartbeats, José Gonzalez TV ownersMiddle/ upper classFamilies (bright colours: children)Tec enthusiasts

The colour/ resolution on the Sony Bravia TV is superior to all other TVs.

John Smith’sBall Skills (2002)TBWA

Group of people showing off their football skills. Then enter ‘the everyman’: Peter Kay who smashes the ball away. Text: No nonsense

Diagetic sounds: the football being kicked

Ale drinkersMenFootball fansWorking class

Their product is the ale for anyone and everyone.

T MobileDance (2009)Saatchi and Saatchi

A flash-mob of 350 dancers in London Liverpool Street. The ad is filmed from hidden cameras all round the station.

Shout, LuluThe Only Way Is Up, YazzDon’t Cha, The Pusseycat DollsThe Blue Danbue Waltz, StraussGet Down On It, BlueSince You’ve Been Gone, RainbowMy Boy Lollipop, MillieDo You Love Me, The ContoursDiagetic sounds: whopping, clapping, cheering, laughing e.t.c

Any phone usersPeople who are looking for a new network

Life is for sharing, and if you use T Mobile then you will always be connected to your friends and family.