4 tv advert analysis
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BTEC Creative Media Production – Advert Analysis Name: Iona Spence-Dingle Name of Product Visual / Text Music / Sound FX Audience Meaning / Message Honda The Cog (2003) Wieden + Kennedy Componets of the Honda car arranged to create a domino-effect sequence in which one movement begins another. At the end the complete Honda Accord car is show. Text: Honda, The power of dreams. Rappers Delight, Sugarhill Gang Mechanical noises: clinks, bumps (of different parts of the car impacting) Voiceover: “Isn’t it nice when things just…work?” Car owners Honda enthusiast Potential new buyers Families Middle class Businesses Honda cars are reliable because a lot of work has gone into ensuring all the individual components work perfectly together. Sony Bravia Balls (2005) Fallon Worldwide 250, 000 colourful balls bouncing around the streets of San Fransico (no CG.) Text: Colour like no other- simple, white font. Heartbeats, José Gonzalez TV owners Middle/ upper class Families (bright colours: children) Tec enthusiasts The colour/ resolution on the Sony Bravia TV is superior to all other TVs. John Smith’s Ball Skills (2002) TBWA Group of people showing off their football skills. Then enter ‘the everyman’: Peter Kay who smashes the ball away. Text: No nonsense Diagetic sounds: the football being kicked Ale drinkers Men Football fans Working class Their product is the ale for anyone and everyone. T Mobile Dance (2009) Saatchi and Saatchi A flash-mob of 350 dancers in London Liverpool Street. The ad is filmed from hidden cameras all round the station. Shout, Lulu The Only Way Is Up, Yazz Don’t Cha, The Pusseycat Dolls The Blue Danbue Waltz, Strauss Any phone users People who are looking for a new network Life is for sharing, and if you use T Mobile then you will always be connected to your friends and family.
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Transcript of 4 tv advert analysis
BTEC Creative Media Production – Advert Analysis Name: Iona Spence-Dingle
Name of Product
Visual / Text Music / Sound FX Audience Meaning / Message
HondaThe Cog (2003)Wieden + Kennedy
Componets of the Honda car arranged to create a domino-effect sequence in which one movement begins another. At the end the complete Honda Accord car is show. Text: Honda, The power of dreams.
Rappers Delight, Sugarhill GangMechanical noises: clinks, bumps (of different parts of the car impacting)Voiceover: “Isn’t it nice when things just…work?”
Car ownersHonda enthusiastPotential new buyersFamiliesMiddle classBusinesses
Honda cars are reliable because a lot of work has gone into ensuring all the individual components work perfectly together.
Sony BraviaBalls (2005)Fallon Worldwide
250, 000 colourful balls bouncing around the streets of San Fransico (no CG.) Text: Colour like no other- simple, white font.
Heartbeats, José Gonzalez TV ownersMiddle/ upper classFamilies (bright colours: children)Tec enthusiasts
The colour/ resolution on the Sony Bravia TV is superior to all other TVs.
John Smith’sBall Skills (2002)TBWA
Group of people showing off their football skills. Then enter ‘the everyman’: Peter Kay who smashes the ball away. Text: No nonsense
Diagetic sounds: the football being kicked
Ale drinkersMenFootball fansWorking class
Their product is the ale for anyone and everyone.
T MobileDance (2009)Saatchi and Saatchi
A flash-mob of 350 dancers in London Liverpool Street. The ad is filmed from hidden cameras all round the station.
Shout, LuluThe Only Way Is Up, YazzDon’t Cha, The Pusseycat DollsThe Blue Danbue Waltz, StraussGet Down On It, BlueSince You’ve Been Gone, RainbowMy Boy Lollipop, MillieDo You Love Me, The ContoursDiagetic sounds: whopping, clapping, cheering, laughing e.t.c
Any phone usersPeople who are looking for a new network
Life is for sharing, and if you use T Mobile then you will always be connected to your friends and family.
