Aspecial pitch to

David S. IsenbergBy Marc Canter

Thank you for inviting me

• Looking forward to your conference• I’d love to participate or help out in any way I can• The following are some slides from what I’m

doing at Case and the NEO area• Then I’ll pitch you my Digital City Infrastructure • And the virtuous circle approach to job creation

Case Connection zone (IIME 371, 471)

Back in the day…..• I used to be thin….

MacroMind/Macromedia

• 1st multimedia player = 1984• 1st multimedia authoring system = 1985• 1st author once, playback on many platforms =

1988• Macromedia IPO = Dec. ‘93

I used to be famous• 22 years ago I said I wanted to build

Multimedia Encyclopedias

Wikipedia is bricks & mortar

• Text + Photos• Community creation• Web links• 3M entries• But the old school form of

knowledge and education

Multimedia Encyclopedias

• Animated Charts of battles• Videos and exploded annotated diagrams of

Green Jobs skills• Interactive simulations of Polymer Engineering• 3d Visualizations• Interactive games

The basis of a sustainable model

• Let’s turn the wikipedia into a multimedia encyclopedia

• But distributed• And sponsor driven• To be used as an sustainable engine to drive our

virtuous circle and create jobs

Three areas of focus

Digital City project

• Innovate workforce development• Utilize large scale multimedia projects to:– Build out compelling on-line multimedia content– Train workers in the job skills necessary– Use the same money to build out a Digital City

infrastructure

• Digital Bureaus

What is a Digital City?• In the 90’s = access, wifi, digital cafes• In the 00’s = social media, email, the cloud, web

services, on-demand content, handheld devices• In the 10’s = software infrastructure

Old vs New thinking about Jobs

• Old World• f-t, 40 hours a week• The office or factory• Work by yourself• Unemployable or

5 years of experience• Rapidly decreasing,

moving “off-shore”

• New World• Part-time, any time, r-t• Virtual environment• Social working, w/ others• Anyone can learn, social

media is the vehicle• Rapidly increasing,

worldwide normalization

Old vs New thinking about Education

• Old World• Certified courses• Printed materials, slow

to update• You versus the system• Forced to sit in a class

and progress at the median rate

• Real-world meatspace

• New World• Learn by doing• On-line materials, r-t

updating• Community based

learning, learn w/ others• Virtual schools, progress

at your own rate• On-line cyberspace

Digital Citizens for a Digital Future

• Get comfortable using computers• Learn job skills for tomorrow• New kinds of jobs

Free Dashboard software

• Social Networking• Activity Streams• Blogging• Media Sharing• Live Video Help• Points• Volunteerism• Training• Facebook Import

LiveVideoHelp

Software as infrastructure• Dashboard is persistent, throughout the region• Dashboard adapts itself to the city it’s in• An ‘operating system’, that knows it’s context

Hardware, Bandwidth, Servers, Access

Applications and Services

Solutions, Compelling Experiences

A Day in the life of a Digital City

Webcams and Location pages• See top 16 webcams, editorially selected– Rotate throughout the day

• Click on webcam, go to a location page• Location pages:– Who lives by– Photos, videos– Other webcams– Leave comments,Reviews, Media, Links

• On shared servers

Virtuous Circle

• Utilizes live Video Help to intern and train• Volunteerism• Training• Points• Live Events• Project management and coordination• At digital bureaus, local tasks for volunteers

Catalyst for Change• Big Idea for a Big problem• Providing Open platforms• Meetings folks, building relationships• Shovel ready project• PeopleAggregator social networking platform