4 Isen
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Transcript of 4 Isen
Aspecial pitch to
David S. IsenbergBy Marc Canter
Thank you for inviting me
• Looking forward to your conference• I’d love to participate or help out in any way I can• The following are some slides from what I’m
doing at Case and the NEO area• Then I’ll pitch you my Digital City Infrastructure • And the virtuous circle approach to job creation
Case Connection zone (IIME 371, 471)
Back in the day…..• I used to be thin….
MacroMind/Macromedia
• 1st multimedia player = 1984• 1st multimedia authoring system = 1985• 1st author once, playback on many platforms =
1988• Macromedia IPO = Dec. ‘93
I used to be famous• 22 years ago I said I wanted to build
Multimedia Encyclopedias
Wikipedia is bricks & mortar
• Text + Photos• Community creation• Web links• 3M entries• But the old school form of
knowledge and education
Multimedia Encyclopedias
• Animated Charts of battles• Videos and exploded annotated diagrams of
Green Jobs skills• Interactive simulations of Polymer Engineering• 3d Visualizations• Interactive games
The basis of a sustainable model
• Let’s turn the wikipedia into a multimedia encyclopedia
• But distributed• And sponsor driven• To be used as an sustainable engine to drive our
virtuous circle and create jobs
Three areas of focus
Digital City project
• Innovate workforce development• Utilize large scale multimedia projects to:– Build out compelling on-line multimedia content– Train workers in the job skills necessary– Use the same money to build out a Digital City
infrastructure
• Digital Bureaus
What is a Digital City?• In the 90’s = access, wifi, digital cafes• In the 00’s = social media, email, the cloud, web
services, on-demand content, handheld devices• In the 10’s = software infrastructure
Old vs New thinking about Jobs
• Old World• f-t, 40 hours a week• The office or factory• Work by yourself• Unemployable or
5 years of experience• Rapidly decreasing,
moving “off-shore”
• New World• Part-time, any time, r-t• Virtual environment• Social working, w/ others• Anyone can learn, social
media is the vehicle• Rapidly increasing,
worldwide normalization
Old vs New thinking about Education
• Old World• Certified courses• Printed materials, slow
to update• You versus the system• Forced to sit in a class
and progress at the median rate
• Real-world meatspace
• New World• Learn by doing• On-line materials, r-t
updating• Community based
learning, learn w/ others• Virtual schools, progress
at your own rate• On-line cyberspace
Digital Citizens for a Digital Future
• Get comfortable using computers• Learn job skills for tomorrow• New kinds of jobs
Free Dashboard software
• Social Networking• Activity Streams• Blogging• Media Sharing• Live Video Help• Points• Volunteerism• Training• Facebook Import
LiveVideoHelp
Software as infrastructure• Dashboard is persistent, throughout the region• Dashboard adapts itself to the city it’s in• An ‘operating system’, that knows it’s context
Hardware, Bandwidth, Servers, Access
Applications and Services
Solutions, Compelling Experiences
A Day in the life of a Digital City
Webcams and Location pages• See top 16 webcams, editorially selected– Rotate throughout the day
• Click on webcam, go to a location page• Location pages:– Who lives by– Photos, videos– Other webcams– Leave comments,Reviews, Media, Links
• On shared servers
Virtuous Circle
• Utilizes live Video Help to intern and train• Volunteerism• Training• Points• Live Events• Project management and coordination• At digital bureaus, local tasks for volunteers
Catalyst for Change• Big Idea for a Big problem• Providing Open platforms• Meetings folks, building relationships• Shovel ready project• PeopleAggregator social networking platform