Post on 26-Jan-2015
description
Making it Mobile Forum 2012
Social Media Platforms in Mobile: How do they make money?
Gerry KelliherSenior Director, UK & Ireland Sales & Operations, RIM 22nd March 2012
Social transformation
Push drives more frequent social interaction!
Frequency Monetisation Analytics
The 3 pillars of monetisationViral discovery
• Enterprise success underpins our heritage
• 90% of Fortune 500 companies using the BlackBerry solution today
• Delivering best-in class mobile communications for over a decade
• Enterprise success underpins our heritage
• 90% of Fortune 500 companies using the BlackBerry solution today
• Delivering best-in class mobile communications for over a decade
5March 14 2012 Rewarding sharing
The smart revolution Leveraging the community
Engagement = Monetisation