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4. Gerry Kelliher
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Transcript of 4. Gerry Kelliher
Making it Mobile Forum 2012
Social Media Platforms in Mobile: How do they make money?
Gerry KelliherSenior Director, UK & Ireland Sales & Operations, RIM 22nd March 2012
Social transformation
Push drives more frequent social interaction!
Frequency Monetisation Analytics
The 3 pillars of monetisationViral discovery
• Enterprise success underpins our heritage
• 90% of Fortune 500 companies using the BlackBerry solution today
• Delivering best-in class mobile communications for over a decade
• Enterprise success underpins our heritage
• 90% of Fortune 500 companies using the BlackBerry solution today
• Delivering best-in class mobile communications for over a decade
5March 14 2012 Rewarding sharing
The smart revolution Leveraging the community
Engagement = Monetisation