3rd Mobile Marketing event

Mobile moments: be where your customers are Supported by:

| 23.04.2014

WIND Applications Strategy

The F2G and Q apps are enhanced with advanced capabilities:

•  Manage your account, check the balance of your account any time, remaining SMS, Minutes and MB.

•  In App Purchases and bundles activation with extra Online Bonuses

•  PayPal Integration

•  Find the nearest WIND shops

•  Integration of F2G premieres in myF2G App

•  Support new product launches for F2G (Bundles, Treats) Both launched June 2013 Enhance customer experience, increase customer loyalty, reduce churn, increase online bundle activations and grow

spend Easy, effective and time saving access and handling of

account

WIND Prepaid Apps

Description

Project Status

Value for WIND

Value for End-User

• Widgets "

• Multiple Log-ins

"• PayPal

"• Premieres

"

WIND Prepaid Apps Advanced Capabilities

Enhance WIND innovator image & strengthen WIND

positioning"

Increase customer

satisfaction & loyalty"

New channel of communication & sales and self-service"

New fresh design based on new Branding guidelines

Redesigned fresh Status

More convenient and easy to navigate Menu

myQ Mobile App Relaunch

All new Q Bundles available

Multiple accounts

Offers’ presentation through the use of vivid images and connection to social media

Top – Up airtime via PayPal

Nearest WIND shops

myQ Mobile App Relaunch

Trends on myF2G Mobile App •  Steady Increasing linear trend on all metrics, Downloads, Unique Users & Bundle activations

•  Steady unique users activity rate of the mobile app

•  More than 90% of the users who log into the application each month are activating bundles

73% 77%

68% 62% 63% 60% 61% 63% 60%

61%

28%

69%

83% 84%

72%

86% 93% 94%

91% 97%

Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14

Tho

usa

nds

Cummulative Downloads" Active users per month""

Bundle activations"

Unique users activity rate""

Bundle activations versus active users "

Transactions on myF2G Mobile App Vs Web

•  Steadily increasing mobile app transactions which contributed to 30% of total Online reach

•  Increase of mobile transactions is incremental and

results to considerable boost to total Online transactions

2%

12%

17% 18% 16%

20%

23% 25%

27% 29%

Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14

Tho

usa

nds

Mobile App" Web" Mobile App Contribution to TTL"

Total"

Tho

usa

nds

F2G android" F2G iOS"

myF2G Mobile Apps Downloads per OS

•  Android penetration is 73%

•  iOS penetration is 27%

WIND Apps Monetization

Direct

•  In app purchases ü bundle activations ü  recharges

•  Mobile internet usage increase

Indirect •  Cost reduction through apps optimized

procedures ü pre-paid recharges ü customer care contact ü Reduced operational costs

•  Customer satisfaction ü honesty ü  transparency ü  value

•  Increased trust on Mobile as a Payment tool

ü PayPal SDK integration ü  increased revenues