This week’s digital marke1ng success story is about the company
What we learn: Why their Ul1mate
Facebook Ad Template Download a>racted
35,859 leads in 60 days.
35,859 leads in 60 days
Why was this download effec1ve?
According to DigitalMarketer, it solved:
•A specific problem •With a specific solu.on •For a specific market segment.
•Specific problem: Provides templates that make it easier to generate successful Facebook ads
•Specific solu.on: Facebook ad template ideas
•Specific market segment: Customers interested in Facebook adver1sing
This download is an example of a Lead Magnet
Lead Magnet: A free content download or content updates,
like a blog or newsle>er signup, that require an email address or other contact informa1on to access.
Other lead magnet examples: •Downloadable report •Toolkit / resource guide •SoPware down / free trial •Webinar
My favorite lead magnet is the blog / newsle<er
sign up.
Because I can audit the content to know if I should subscribe.
Otherwise, I am unsure of the value and might not give my email address (would I want to get on another spam list?)
DigitalMarketer’s Facebook Ads Template download is also referred to as Gated Content
Gated Content: Content accessible when an email
address is provided.
If I had not been referred on Facebook to DigitalMarketer’s
download, I probably would not have downloaded it.
As a consumer, I don’t like gated content -‐
especially if I am unsure of the value.
Besides a giveaway, I have not tried any other lead magnet campaigns
or downloads.
I don’t have an answer on gated content (yet).
Tell me what you think here:
www.snapchat.com/add/
@claytonjay101
.com/asiLearnDigitalMarketing