35,859 Leads in 60 Days | Learn as I Learn - Digital Marketing

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Transcript of 35,859 Leads in 60 Days | Learn as I Learn - Digital Marketing

This  week’s  digital  marke1ng  success  story  is  about  the  company

What  we  learn:    Why  their  Ul1mate  

Facebook  Ad  Template  Download  a>racted  

35,859  leads  in  60  days.

35,859  leads  in  60  days

Why  was  this  download  effec1ve?

It  was  specific.

According  to  DigitalMarketer,  it  solved:  

•A  specific  problem  •With  a  specific  solu.on  •For  a  specific  market  segment.

•Specific  problem:                                                    Provides  templates  that  make  it  easier  to  generate  successful  Facebook  ads  

•Specific  solu.on:                                                Facebook  ad  template  ideas  

•Specific  market  segment:                  Customers  interested  in  Facebook  adver1sing

This  download  is  an  example  of  a    Lead  Magnet

Lead  Magnet:  A  free  content  download  or  content  updates,  

like  a  blog  or  newsle>er  signup,  that  require  an  email  address  or  other  contact  informa1on  to  access.

Other  lead  magnet  examples:  •Downloadable  report  •Toolkit  /  resource  guide  •SoPware  down  /  free  trial  •Webinar

My  favorite  lead  magnet  is  the  blog  /  newsle<er  

sign  up.

Because  I  can  audit  the  content  to  know  if  I  should  subscribe.

Otherwise,  I  am  unsure  of  the  value  and  might  not  give  my  email  address  (would  I  want  to  get  on  another  spam  list?)

DigitalMarketer’s  Facebook  Ads  Template  download  is  also  referred  to  as  Gated  Content

Gated  Content:  Content  accessible  when  an  email  

address  is  provided.

If  I  had  not  been  referred  on  Facebook  to  DigitalMarketer’s  

download,  I  probably  would  not  have  downloaded  it.

As  a  consumer,  I  don’t  like  gated  content  -­‐  

especially  if  I  am  unsure  of  the  value.

Besides  a  giveaway,  I  have  not  tried  any  other  lead  magnet  campaigns  

or  downloads.

I  don’t  have  an  answer  on  gated  content  (yet).

Tell  me  what  you  think  here:

www.snapchat.com/add/

@claytonjay101

.com/asiLearnDigitalMarketing