3. Never stop feeding your mind.

1. Books Kinokuniya www.kinokuniya.com

2. Magazines Directory www.directnewideas.com

3. Sites & Blogs Direct Daily www.directdaily.com

3. Never stop feeding your mind.

6.Don’tpolish turds. Move on.

7.Does it smell?

Smell

Sight

Touch

Sound

Taste

Touch, smell and sight

9.Work with the best. And let them do their best.

11.Take the time to learn origami.

Singapore

USA

15.Grids are good.

The Divine Proportion and the theory of composition

PHi – The Golden Section

16. Love type, and learn how to care for it.

16. Love type, and learn how to care for it.

17. Join the design community

20. Inspiration

is all around

you.

Keep it safe.

21.“If it looks right. It is right.”

Robert Waters

Find a different view.

22. Colour is your secret weapon.

vibration

motion

emotion

22. Learn the rules. And then how to break the rules.

But don’t do this.

Illegible body copy

Poor photography

Crowed layout

Dominant branding Confused CTA

Over use of colour Negative headline

24.Have another creative outlet.

25.Keep an eye on the very best in online design.

26.Avoid these visual cliches.

The exception

The exception

The exception

27. Who saw Annie? ANNIE LEIBOVITZ: A PHOTOGRAPHER’S LIFE 1990 – 2005

28. Always have the product on your desk.

29.Don’t be afraid of white space.

30. Follow the leaders.

31. What to show Don.

1. Be on time, be enthusiastic and positive. Be yourself.

2. Your Book:

Begin with a great idea and end with an even better one.

3. You’re an Art Director, Presentation is very important.

Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience)

4. BE BRUTAL:

Three great ideas, always beats thirty three average ones.

5. Turn great ideas, into great campaigns.

6. Show a good range of work. Multi channel and brands.

7. Always adapt your book for your audience and rehearse

your presentation. (It really helps)

8. Show at least one fully art directed campaign.

9. Talk about your creative interests outside of advertising.

10. Listen carefully to all the feedback and

advice. Act on the pieces that feel right or you

keep getting.

32. Never forget.

‘Big ideas are your last legal means of an unfair creative advantage.’

33.Love your job.