Post on 05-Apr-2018
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Pepsi
Presented by: Mehwish Sidra Bashir Umer Rabbani Samiullah
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SWOT helps a company to se itself for better and for worse.
Companies are inherently insular and inward looking SWOTs are a means
by which a company can better understand what it does very well and
where its shortcomings are. SWOTs will help the company size up the
competitive landscape and get some insight into the vagaries of the
marketplace.
SWOT analysis has been a framework of choice among many
managers for along time because of its simplicity and its portrayal of the
essence of sound strategy formulation - matching a firms opportunities
and threats wit its strengths and weaknesses. Central to making SWOT
analysis effective is accurate internal analysis the identification of
specific strengths and weaknesses around which sound strategy can be
built.
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Pepsi is a carbonated soft drink produced andmanufactured by PepsiCo. The drink was first made in the
1890s by pharmacist Caleb Bradham in New Bern, North
Carolina. The brand was trademarked on June 16, 1903.
There have been many Pepsi variants produced over the
years since 1898.
In 1903, Bradham moved the bottling of
Pepsi-Cola from his drugstore to a rented
warehouse. That year, Bradham sold 7,968
gallons of syrup. The next year, Pepsi was sold
in six-ounce bottles, and sales increased to
19,848 gallons. In 1926, Pepsi received its first
logo redesign since the original design of 1905.
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PepsiCo is the second largest food and beverage company in theworld. It manufactures markets and sells a variety of salty, sweet and grain-
based snacks, carbonated and non-carbonated beverages PepsiCo seeks toachieve growth and long-term value in its operational activities by creatingcompetitive advantages through new product innovation
In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and
Stacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foodsin New Zealand. It has expanded its presence in the non carbonated drinks aswell as snacks
The companys volume grew by 5.5% in 2006 compared with 2005 In2007, the company plans to expand its market share through furtheracquisition and joint ventures.
In 2009, company has its revenue upto 43.2 Billion US$ and its net
income was 8.04 Billion US$.
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.
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Company Image
Quality Conscious
Good Relation with Franchise
Market Share
Large No. of diversity businesses Sponsorships
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Decline in taste
Political Franchises
Short term Approach
Weak Distribution
Low Consumer Knowledge
Lack of Soft Drink
Financial Downfall
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13,591 13,796 13,219
5,000
7,000
9,000
11,000
13,000
15,000
2007 2008 2009
in Million US$
Years
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Increase Population Changing Social Trend
Diversification
Distribution of Snack Foods
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Imitators Government Regulation
Non-Carbonated and other Competitors Substitutes
Corporations Shortage Problem
Threat of Labor Strikes
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Promotion their products through Effecting Marketing
and Advertising strategies.
Improving production efficiencies through optimal
outsourcing of production and integration.
Produce a range of Healthy, i.e. Sugar free or diet
Alternatives of different brands.
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