30755295 Swot Analysis Pepsi

8/2/2019 30755295 Swot Analysis Pepsi

1/14

Pepsi

Presented by: Mehwish Sidra Bashir Umer Rabbani Samiullah


2/14

SWOT helps a company to se itself for better and for worse.

Companies are inherently insular and inward looking SWOTs are a means

by which a company can better understand what it does very well and

where its shortcomings are. SWOTs will help the company size up the

competitive landscape and get some insight into the vagaries of the

marketplace.

SWOT analysis has been a framework of choice among many

managers for along time because of its simplicity and its portrayal of the

essence of sound strategy formulation - matching a firms opportunities

and threats wit its strengths and weaknesses. Central to making SWOT

analysis effective is accurate internal analysis the identification of

specific strengths and weaknesses around which sound strategy can be

built.


3/14


4/14

Pepsi is a carbonated soft drink produced andmanufactured by PepsiCo. The drink was first made in the

1890s by pharmacist Caleb Bradham in New Bern, North

Carolina. The brand was trademarked on June 16, 1903.

There have been many Pepsi variants produced over the

years since 1898.

In 1903, Bradham moved the bottling of

Pepsi-Cola from his drugstore to a rented

warehouse. That year, Bradham sold 7,968

gallons of syrup. The next year, Pepsi was sold

in six-ounce bottles, and sales increased to

19,848 gallons. In 1926, Pepsi received its first

logo redesign since the original design of 1905.


5/14

PepsiCo is the second largest food and beverage company in theworld. It manufactures markets and sells a variety of salty, sweet and grain-

based snacks, carbonated and non-carbonated beverages PepsiCo seeks toachieve growth and long-term value in its operational activities by creatingcompetitive advantages through new product innovation

In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and

Stacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foodsin New Zealand. It has expanded its presence in the non carbonated drinks aswell as snacks

The companys volume grew by 5.5% in 2006 compared with 2005 In2007, the company plans to expand its market share through furtheracquisition and joint ventures.

In 2009, company has its revenue upto 43.2 Billion US$ and its net

income was 8.04 Billion US$.


6/14

.


7/14

Company Image

Quality Conscious

Good Relation with Franchise

Market Share

Large No. of diversity businesses Sponsorships


8/14


9/14

Decline in taste

Political Franchises

Short term Approach

Weak Distribution

Low Consumer Knowledge

Lack of Soft Drink

Financial Downfall


10/14

13,591 13,796 13,219

5,000

7,000

9,000

11,000

13,000

15,000

2007 2008 2009

in Million US$

Years


11/14

Increase Population Changing Social Trend

Diversification

Distribution of Snack Foods


12/14

Imitators Government Regulation

Non-Carbonated and other Competitors Substitutes

Corporations Shortage Problem

Threat of Labor Strikes


13/14

Promotion their products through Effecting Marketing

and Advertising strategies.

Improving production efficiencies through optimal

outsourcing of production and integration.

Produce a range of Healthy, i.e. Sugar free or diet

Alternatives of different brands.


14/14

30755295 Swot Analysis Pepsi

Documents

Transcript of 30755295 Swot Analysis Pepsi