30 shades of content | 30 tips for content marketing

Post on 07-Apr-2017

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Transcript of 30 shades of content | 30 tips for content marketing

30 shades of content

PhDr. Máša Dudziaková

masa@lovebrand.cz | @mascha_dudu

www.lovebrand.cz | @lovebrandcz

#1 Attract people to something you

plan. But be mysterious about that.

#2 Write a blogpost and refer to it. That`s nothing new, but works

still great.

#3 If you don`t have anything

clever to say, quote someone who has.

#4 Ask clients for reference to your

work. And don`t keep it to yourself.

#5 Jokes about your business are great, because they show you don`t take yourself so serious.

#6 Do you encounter some myth over and over again and again? Show that it is not like people

think.

#7 Don`t keep everything to

yourself. Share some tip, app or advice that helped you

personally.

#8 Sometimes it is just enough to

write simply how you are feeling today.

#9 Create or dig for interesting charts. People love charts.

#10 Show yourself. People want to

see who gives them these great posts.

#11 Play school. Explain some

professional term you use at work.

#12 Recycling is so in. Re-post some

of your successful posts.

#13 The year is full of different (and often weird and funny) holidays

and anniversaries.

#14 The year is full of different

international days of something weird and funny. Look at www.daysoftheyear.com.

#15 Someone does his job well?

Show it and tell why you like it.

#16 Do you wonder what people

want to hear, see and read? Ask them.

#17 Do you use several social media like? Cross-promote them from

time to time.

#18 Do not be shy to boast about

what you've created. Show your product.

#19 Even if you're not scientist do

your own research. Ask customers what they like about

your product and where you could do better.

#20 Let people see something from the working process. Let them

peek behind the scenes.

#21 DIY projects are so in. Look for something business related on

Pinterest.

#22 Surely you know a little work

related trick or hack. Show it, so everyone can learn.

#23 Go back to the past. Show some

"historical" stuff.

#24 Show what you are doing

outside of work.

#25 If you make a mistake show that

you have learned from it. But you need to do it ASAP.

#26 Cats, kids and sex. It works the

most. Try it but please don`t mix all three together.

#27 Try Fill in the blanks in the

comments.

#28 Write a blogpost. But not for your own blog. Yeah, that`s guestblogging what we are

talking about.

#29 Recommend a handy online tool

or app. Bonus points if it`s free.

#30 Infographics is almost always a

safe bet. Create yours with Piktochart.com.

That`s it! Now try it yourself.

PhDr. Máša Dudziaková

masa@lovebrand.cz | @mascha_dudu

www.lovebrand.cz | @lovebrandcz