3 Ways Social Media Can Help the New Graduate with Job-Hunting

Landing a Job after Graduation:3 Ways Social Media Can Help

Julie HarrisonOctober 21, 2014

(slides will be made available on SlideShare)

#1: Networking

Networking requires patience, a long-term outlook, and an open mind

Start with listening …

What issues or topics are they talking about, passionate about, angry about?

Using LinkedIn to its full advantage Join LinkedIn groups: track the

discussions and attend in-person events shared by the group

Follow target companies: note events, news releases and any new job openings

Create your own group!

Using Twitter to its full advantage Follow hashtags related to your industry

(#advertising #marketing #ottawajobs #ottawa, etc)

Follow target companies Follow industry magazines and

publications Follow key executives

#2: Branding

More than 50% of recruiters use the internet to search for candidates.

Will they like what they see if they find you? Photo credit: workopolis

Portray a professional brand Good quality headshot Complete profiles with no grammar or

spelling mistakes Blog or tumblr focused on industry issues Careful postings to all social networks

Free tools About.me Wordpress.org Weebly.com PicMonkey.com

#3: Skills Development

Social media is now an essential skill in any new hire.

Increase your skills!

Social media: essential skill

Do you know how to …

Develop a social media strategy

Buy Ads on Facebook, LinkedIn, Twitter

Manage multiple social media accounts

Find and analyze data from ads

Then learn!

Online articles and how-to’s In-person professional

development courses offered by industry associations (CMA, CPRS, IABC)

Conferences and workshops (WordCamp, BConnected, etc)

Professional certification (hootsuite, Algonquin, etc)

Summary

Use Social Media for:NetworkingBrandingSkills Development

“I’m a great believer in luck, and I find the harder I work, the more I have of it.”

–Thomas Jefferson

Questions? Shoot!

Find me off campus: Twitter: @coffeewithjulie Julie.communicate@gmail.com

Find me on campus: harrisj4@algonquincollege.com Woodroffe campus, Room B246

3 Ways Social Media Can Help the New Graduate with Job-Hunting

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