19% UPLIFT IN SALES

Top 10 Digital Marketing Trends in 2016

Digital Advertising

In this industry, you have to stay on top of the trends to survive. Read on to find out what’s hot in digital marketing right now.

Content marketing was the big trend in 2015. Well it’s not going anywhere. If your content isn’t valuable, it will sink to the bottom of the bin.

of marketersare increasinginvestment in

content marketing

1

Mobile is king 2

Digital vs Traditional Marketing3

Content Marketing4

Data-Driven MarketingAnalytics and Big Data5

Social Media6

The rise of ultra-personalised marketing7

Connectivity and Automation8

New search engines 9

Technology/Science

That’s a wrap

10

Average Cost per Click Around the World

US Display Ad Spending Share, by Type, 2011-2017

Ad algorithm spying on our cookies

United States is still the leader when it comes to high CPC costs, and for now, Australia is just a couple of spots below, averaging a 5% lower CPC. Considering that average wages and prices in Australia are consistently higher than those found in the US, it’s only a matter of time before Australia overtakes the US in CPC rates.

Greater than US average CPC

Average US CPC

1-20% less than average US CPC

21-40% less than average US CPC

41-60% less than average US CPC

61-80% less than average US CPC

>81% less than average US CPC

Limited Data

Vertical Search Engines and Aggregators

Search Engines

Natural Language Processing Cognitive Technology

By 2019, 80 percent of all internet tra�c will consist of video streaming

90%percentage increase in timespent using mobile apps

since 2013

50%

of all business analytics softwarewill include prescriptive analytics built on

cognitive computing functionality

time spent on mobilehas eclipsed timespent on desktop

80%Digital Influencers are becoming more important.

Popular bloggers, vloggers and trusted product reviewers are increasingly sought after by brands that want to promote their products

Steve Jobs didn’t copy Bill Gates; he revolutionised the idea.

Being on top of the latest trends is a good way to gain the competitive edge; but being ahead of the trend is a great way to become a market leader.

Facebook didn’t mimic MSN messenger; it massively usurped it. Google didn’t

become the search powerhouse it is today by sticking to its original launch of BackRub in 1996; 13 iterations and 17 years later, the search engine stayed ahead of the trend – until now, when it ‘sets’ the trend.

Produced by

by 2020

http://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671#sthash.Liinqqmf.dpuf

http://www.emarketer.com/Article/Future-of-Programmatic-Premium/1010430

http://www.business2community.com/mobile-apps/dont-underestimate-importance-mobile-marketing-01422609#Tho1mIwzwXPkRhQE.97

http://www.forbes.com/#/300203bb3250

http://linkhumans.com/socialography?utm_content=bu�er3339f&utm_medium=social&utm_source=Webbiquity.com

http://www.pewinternet.org/2015/01/09/social-media-update-2014/

http://www.certona.com/news-room/how-retailers-personalize-across-five-channels/

http://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001oyrom292tekusydyu66wuz3p

http://www.ironpaper.com/webintel/articles/internet-of-things-market-statistics/

http://www.ironpaper.com/webintel/articles/marketing-opportunities-for-the-internet-of-things/

http://cdn.emailmonday.com/wp-content/uploads/2014/08/marketing_automation_numbers.jpg

http://cdn.emailmonday.com/wp-content/uploads/2014/08/ascend2-technology-types-2015.png

http://cdn.emailmonday.com/wp-content/uploads/2014/08/top-preformers-use-marketingautomation-gleanster.png

http://www.ironpaper.com/webintel/wp-content/uploads/2014/11/quantity-of-devices-in-the-internet-of-everything-600x440.png

http://www.ironpaper.com/webintel/wp-content/uploads/2014/11/quantity-of-devices-in-the-internet-of-everything-600x440.png

http://www.forbes.com/sites/gilpress/2015/12/15/6-predictions-for-big-data-analytics-and-cognitive-computing-in-2016/#1787ec4f409e

http://www.prnewswire.com/news-releases/natural-language-processing-market-worth-134-billion-by-2020-507411291.html

http://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001oyrom292tekusydyu66wuz3p

http://www.dr4ward.com/dr4ward/2015/08/how-much-big-data-is-generated-every-minute-on-top-digital-and-social-media-bigdata-infographic.html

http://thenextweb.com/insider/2015/07/22/7-reasons-why-email-marketing-is-smart-for-small-businesses/?utm_content=18207948&utm_medium=social&utm_source=Webbiquity.com

Total TV ad spendingin 2017

Total Digital ad spendingin 2017

$72.01billion

$77.37billion

35.8% of total med

ia a

d sp

ending

38.4% of total med

ia a

d sp

ending

% of total

2011 2012 2013 2014 2015 2016 2017

RTB Non-RTB programmatic Nonprogrammatic

76%62%

47%36% 27% 21% 17%

11% 19%28% 34% 41%

47% 52%

32%32%

31%

13%18%

25%29%

73%

80%

percentage of U.S. mediabuyers that are now investing

in mobile native

percentage of mobile devicetime that was spent

on apps in 2013

othermobile

desktop

51%

42%

7%

digital

marketing traditional

marketing

76%of marketers

publish content weekly or more often

38%of companies have an

executive who is directly responsible for an overall

content marketing strategy

49%

73%

52%

61%

of companies are already investing more thanof their overalltechnology budgeton Big Data analytics

20%

1.7 billionuse social networks

from a mobile device

7.2 billion people on Earth

3 billionhave Internet

access

2.1 billionare active onsocial media

of online adults

now use two or more

social media

sites

Social media advertising revenue will reach

$9.8 billion in 2016

EVERYMINUTEOF THE

DAY

Reddit users castmore than18,000 votes

Vine usersplay more than1,000,000videos

Snapchatusers sharenearly285,000snaps

of startups use social media for marketing

only 39%OF RETAILERS send personalized product recommendations VIA EMAIL

Nearly 3/4 (74%) of online consumers get frustrated with Web sites when content (e.g. o�ers, ads, promotions) appears that has nothing to do with their interests

In-house marketers who are personalizing their Web experiences and who are able to quantify the improvement see, on average, a 19% UPLIFT IN SALES

Cisco’s Trend Report estimates there will be 50 billion devices connected to the Internet by 2020 compared to 15 billion today

2016 202015 BILLION 50 BILLION

2004 2016

INTEREST OVER TIME

INTERNET OF THINGS

CONNECTED CARS

WEARABLES

CONNECTED/SMART TVS

TABLETS

SMARTPHONES

PERSONAL COMPUTERS

2014-2019

GAGR 35%

2013 2014 2015E 2016E 2017E 2019E2018E

35

30

25

20

15

10

5

0

Bill

ion

s o

f d

evic

es

Connectivity

Automation

NEW SEARCH ENGINES – DOMINATING IN NUMBERS, NOT SEARCH VOLUME

15K

5K

0K

10K

TO

TA

L B

-TO

-B C

US

TO

ME

RS

THERE ARE NEARLY

11 TIMESMORE B-TO-B ORGANIZATIONSWITH MARKETING AUTOMATIONTODAY THAN THERE WERE INEARLY 2011

82%

67%

60%

54%

52%

50%

42%

36%

33%

EMAIL MARKETING

SOCIAL MEDIA MARKETING

MARKETING ANALYTICS

CRM/SALES AUTOMATION

CMS/CONTENT MANAGEMENT

SEARCH MARKETING

MARKETING AUTOMATION

DATA MANAGEMENT

TESTING & OPTIMIZATION

CRM

SOCIAL MEDIA PLATFORMS

WEB ANALYTICS

EMAIL MARKETING

MARKETING AUTOMATION

LANDING PAGE HOSTING

BLOG PLATFORM

PAID SEARCH

MARKETING AUTOMATION BY TYPE

MARKETING AUTOMATION FOR ENGAGEMENT TYPES

MARKETING AUTOMATION

99%69%

69%

56%

50%

50% 31%

38%

25%

50%

75% 44%

48%63%

71% 68%

www.tineye.com

$13.4billion

by 2020

CUSTOMER ACQUISITION CUSTOMER RETENTION