3 Traditional Marketing - SEO, PPC, Social, Web · 1.7 billion use social networks from a mobile...
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19% UPLIFT IN SALES Top 10 Digital Marketing Trends in 2016 Digital Advertising In this industry, you have to stay on top of the trends to survive. Read on to find out what’s hot in digital marketing right now. Content marketing was the big trend in 2015. Well it’s not going anywhere. If your content isn’t valuable, it will sink to the bottom of the bin. of marketers are increasing investment in content marketing 1 Mobile is king 2 Digital vs Traditional Marketing 3 Content Marketing 4 Data-Driven Marketing Analytics and Big Data 5 Social Media 6 The rise of ultra-personalised marketing 7 Connectivity and Automation 8 New search engines 9 Technology/Science That’s a wrap 10 Average Cost per Click Around the World US Display Ad Spending Share, by Type, 2011-2017 Ad algorithm spying on our cookies United States is still the leader when it comes to high CPC costs, and for now, Australia is just a couple of spots below, averaging a 5% lower CPC. Considering that average wages and prices in Australia are consistently higher than those found in the US, it’s only a matter of time before Australia overtakes the US in CPC rates. Greater than US average CPC Average US CPC 1-20% less than average US CPC 21-40% less than average US CPC 41-60% less than average US CPC 61-80% less than average US CPC >81% less than average US CPC Limited Data Vertical Search Engines and Aggregators Search Engines Natural Language Processing Cognitive Technology By 2019, 80 percent of all internet traffic will consist of video streaming 90% percentage increase in time spent using mobile apps since 2013 50% of all business analytics software will include prescriptive analytics built on cognitive computing functionality time spent on mobile has eclipsed time spent on desktop 80% Digital Influencers are becoming more important. Popular bloggers, vloggers and trusted product reviewers are increasingly sought after by brands that want to promote their products Steve Jobs didn’t copy Bill Gates; he revolutionised the idea. Being on top of the latest trends is a good way to gain the competitive edge; but being ahead of the trend is a great way to become a market leader. Facebook didn’t mimic MSN messenger; it massively usurped it. Google didn’t become the search powerhouse it is today by sticking to its original launch of BackRub in 1996; 13 iterations and 17 years later, the search engine stayed ahead of the trend – until now, when it ‘sets’ the trend. Produced by by 2020 http://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671#sthash.Liinqqmf.dpuf http://www.emarketer.com/Article/Future-of-Programmatic-Premium/1010430 http://www.business2community.com/mobile-apps/dont-underestimate-importance-mobile-marketing-01422609#Tho1mIwzwXPkRhQE.97 http://www.forbes.com/#/300203bb3250 http://linkhumans.com/socialography?utm_content=buffer3339f&utm_medium=social&utm_source=Webbiquity.com http://www.pewinternet.org/2015/01/09/social-media-update-2014/ http://www.certona.com/news-room/how-retailers-personalize-across-five-channels/ http://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001oyrom292tekusydyu66wuz3p http://www.ironpaper.com/webintel/articles/internet-of-things-market-statistics/ http://www.ironpaper.com/webintel/articles/marketing-opportunities-for-the-internet-of-things/ http://cdn.emailmonday.com/wp-content/uploads/2014/08/marketing_automation_numbers.jpg http://cdn.emailmonday.com/wp-content/uploads/2014/08/ascend2-technology-types-2015.png http://cdn.emailmonday.com/wp-content/uploads/2014/08/top-preformers-use-marketingautomation-gleanster.png http://www.ironpaper.com/webintel/wp-content/uploads/2014/11/quantity-of-devices-in-the-internet-of-everything-600x440.png http://www.ironpaper.com/webintel/wp-content/uploads/2014/11/quantity-of-devices-in-the-internet-of-everything-600x440.png http://www.forbes.com/sites/gilpress/2015/12/15/6-predictions-for-big-data-analytics-and-cognitive-computing-in-2016/#1787ec4f409e http://www.prnewswire.com/news-releases/natural-language-processing-market-worth-134-billion-by-2020-507411291.html http://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001oyrom292tekusydyu66wuz3p http://www.dr4ward.com/dr4ward/2015/08/how-much-big-data-is-generated-every-minute-on-top-digital-and-social-media-bigdata-infographic.html http://thenextweb.com/insider/2015/07/22/7-reasons-why-email-marketing-is-smart-for-small-businesses/?utm_content=18207948&utm_medium=social&utm_source=Webbiquity.com Total TV ad spending in 2017 Total Digital ad spending in 2017 $72.01 billion $77.37 billion 3 5 . 8 % o f t o t a l m e d i a a d s p e n d i n g 3 8 . 4 % o f t o t a l m e d i a a d s p e n d i n g % of total 2011 2012 2013 2014 2015 2016 2017 RTB Non-RTB programmatic Nonprogrammatic 76% 62% 47% 36% 27% 21% 17% 11% 19% 28% 34% 41% 47% 52% 32% 32% 31% 13% 18% 25% 29% 73% 80% percentage of U.S. media buyers that are now investing in mobile native percentage of mobile device time that was spent on apps in 2013 other mobile desktop 51% 42% 7% digital marketing traditional marketing 76% of marketers publish content weekly or more often 38% of companies have an executive who is directly responsible for an overall content marketing strategy 49% 73% 52% 61% of companies are already investing more than of their overall technology budget on Big Data analytics 20% 1.7 billion use social networks from a mobile device 7.2 billion people on Earth 3 billion have Internet access 2.1 billion are active on social media of online adults now use two or more social media sites Social media advertising revenue will reach $9.8 billion in 2016 EVERY MINUTE OF THE DAY Reddit users cast more than 18,000 votes Vine users play more than 1,000,000 videos Snapchat users share nearly 285,000 snaps of startups use social media for marketing only 39% OF RETAILERS send personalized product recommendations VIA EMAIL Nearly 3/4 (74%) of online consumers get frustrated with Web sites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests In-house marketers who are personalizing their Web experiences and who are able to quantify the improvement see, on average, a 19% UPLIFT IN SALES Cisco’s Trend Report estimates there will be 50 billion devices connected to the Internet by 2020 compared to 15 billion today 2016 2020 15 BILLION 50 BILLION 2004 2016 INTEREST OVER TIME INTERNET OF THINGS CONNECTED CARS WEARABLES CONNECTED/SMART TVS TABLETS SMARTPHONES PERSONAL COMPUTERS 2014-2019 GAGR 35% 2013 2014 2015E 2016E 2017E 2019E 2018E 35 30 25 20 15 10 5 0 Billions of devices Connectivity Automation NEW SEARCH ENGINES – DOMINATING IN NUMBERS, NOT SEARCH VOLUME 15K 5K 0K 10K TOTAL B-TO-B CUSTOMERS THERE ARE NEARLY 11 TIMES MORE B-TO-B ORGANIZATIONS WITH MARKETING AUTOMATION TODAY THAN THERE WERE IN EARLY 2011 82% 67% 60% 54% 52% 50% 42% 36% 33% EMAIL MARKETING SOCIAL MEDIA MARKETING MARKETING ANALYTICS CRM/SALES AUTOMATION CMS/CONTENT MANAGEMENT SEARCH MARKETING MARKETING AUTOMATION DATA MANAGEMENT TESTING & OPTIMIZATION CRM SOCIAL MEDIA PLATFORMS WEB ANALYTICS EMAIL MARKETING MARKETING AUTOMATION LANDING PAGE HOSTING BLOG PLATFORM PAID SEARCH MARKETING AUTOMATION BY TYPE MARKETING AUTOMATION FOR ENGAGEMENT TYPES MARKETING AUTOMATION 99% 69% 69% 56% 50% 50% 31% 38% 25% 50% 75% 44% 48% 63% 71% 68% www.tineye.com $13.4 billion by 2020 CUSTOMER ACQUISITION CUSTOMER RETENTION
Transcript of 3 Traditional Marketing - SEO, PPC, Social, Web · 1.7 billion use social networks from a mobile...
19% UPLIFT IN SALES
Top 10 Digital Marketing Trends in 2016
Digital Advertising
In this industry, you have to stay on top of the trends to survive. Read on to find out what’s hot in digital marketing right now.
Content marketing was the big trend in 2015. Well it’s not going anywhere. If your content isn’t valuable, it will sink to the bottom of the bin.
of marketersare increasinginvestment in
content marketing
1
Mobile is king 2
Digital vs Traditional Marketing3
Content Marketing4
Data-Driven MarketingAnalytics and Big Data5
Social Media6
The rise of ultra-personalised marketing7
Connectivity and Automation8
New search engines 9
Technology/Science
That’s a wrap
10
Average Cost per Click Around the World
US Display Ad Spending Share, by Type, 2011-2017
Ad algorithm spying on our cookies
United States is still the leader when it comes to high CPC costs, and for now, Australia is just a couple of spots below, averaging a 5% lower CPC. Considering that average wages and prices in Australia are consistently higher than those found in the US, it’s only a matter of time before Australia overtakes the US in CPC rates.
Greater than US average CPC
Average US CPC
1-20% less than average US CPC
21-40% less than average US CPC
41-60% less than average US CPC
61-80% less than average US CPC
>81% less than average US CPC
Limited Data
Vertical Search Engines and Aggregators
Search Engines
Natural Language Processing Cognitive Technology
By 2019, 80 percent of all internet tra�c will consist of video streaming
90%percentage increase in timespent using mobile apps
since 2013
50%
of all business analytics softwarewill include prescriptive analytics built on
cognitive computing functionality
time spent on mobilehas eclipsed timespent on desktop
80%Digital Influencers are becoming more important.
Popular bloggers, vloggers and trusted product reviewers are increasingly sought after by brands that want to promote their products
Steve Jobs didn’t copy Bill Gates; he revolutionised the idea.
Being on top of the latest trends is a good way to gain the competitive edge; but being ahead of the trend is a great way to become a market leader.
Facebook didn’t mimic MSN messenger; it massively usurped it. Google didn’t
become the search powerhouse it is today by sticking to its original launch of BackRub in 1996; 13 iterations and 17 years later, the search engine stayed ahead of the trend – until now, when it ‘sets’ the trend.
Produced by
by 2020
http://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671#sthash.Liinqqmf.dpuf
http://www.emarketer.com/Article/Future-of-Programmatic-Premium/1010430
http://www.business2community.com/mobile-apps/dont-underestimate-importance-mobile-marketing-01422609#Tho1mIwzwXPkRhQE.97
http://www.forbes.com/#/300203bb3250
http://linkhumans.com/socialography?utm_content=bu�er3339f&utm_medium=social&utm_source=Webbiquity.com
http://www.pewinternet.org/2015/01/09/social-media-update-2014/
http://www.certona.com/news-room/how-retailers-personalize-across-five-channels/
http://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001oyrom292tekusydyu66wuz3p
http://www.ironpaper.com/webintel/articles/internet-of-things-market-statistics/
http://www.ironpaper.com/webintel/articles/marketing-opportunities-for-the-internet-of-things/
http://cdn.emailmonday.com/wp-content/uploads/2014/08/marketing_automation_numbers.jpg
http://cdn.emailmonday.com/wp-content/uploads/2014/08/ascend2-technology-types-2015.png
http://cdn.emailmonday.com/wp-content/uploads/2014/08/top-preformers-use-marketingautomation-gleanster.png
http://www.ironpaper.com/webintel/wp-content/uploads/2014/11/quantity-of-devices-in-the-internet-of-everything-600x440.png
http://www.ironpaper.com/webintel/wp-content/uploads/2014/11/quantity-of-devices-in-the-internet-of-everything-600x440.png
http://www.forbes.com/sites/gilpress/2015/12/15/6-predictions-for-big-data-analytics-and-cognitive-computing-in-2016/#1787ec4f409e
http://www.prnewswire.com/news-releases/natural-language-processing-market-worth-134-billion-by-2020-507411291.html
http://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001oyrom292tekusydyu66wuz3p
http://www.dr4ward.com/dr4ward/2015/08/how-much-big-data-is-generated-every-minute-on-top-digital-and-social-media-bigdata-infographic.html
http://thenextweb.com/insider/2015/07/22/7-reasons-why-email-marketing-is-smart-for-small-businesses/?utm_content=18207948&utm_medium=social&utm_source=Webbiquity.com
Total TV ad spendingin 2017
Total Digital ad spendingin 2017
$72.01billion
$77.37billion
35.8% of total med
ia a
d sp
ending
38.4% of total med
ia a
d sp
ending
% of total
2011 2012 2013 2014 2015 2016 2017
RTB Non-RTB programmatic Nonprogrammatic
76%62%
47%36% 27% 21% 17%
11% 19%28% 34% 41%
47% 52%
32%32%
31%
13%18%
25%29%
73%
80%
percentage of U.S. mediabuyers that are now investing
in mobile native
percentage of mobile devicetime that was spent
on apps in 2013
othermobile
desktop
51%
42%
7%
digital
marketing traditional
marketing
76%of marketers
publish content weekly or more often
38%of companies have an
executive who is directly responsible for an overall
content marketing strategy
49%
73%
52%
61%
of companies are already investing more thanof their overalltechnology budgeton Big Data analytics
20%
1.7 billionuse social networks
from a mobile device
7.2 billion people on Earth
3 billionhave Internet
access
2.1 billionare active onsocial media
of online adults
now use two or more
social media
sites
Social media advertising revenue will reach
$9.8 billion in 2016
EVERYMINUTEOF THE
DAY
Reddit users castmore than18,000 votes
Vine usersplay more than1,000,000videos
Snapchatusers sharenearly285,000snaps
of startups use social media for marketing
only 39%OF RETAILERS send personalized product recommendations VIA EMAIL
Nearly 3/4 (74%) of online consumers get frustrated with Web sites when content (e.g. o�ers, ads, promotions) appears that has nothing to do with their interests
In-house marketers who are personalizing their Web experiences and who are able to quantify the improvement see, on average, a 19% UPLIFT IN SALES
Cisco’s Trend Report estimates there will be 50 billion devices connected to the Internet by 2020 compared to 15 billion today
2016 202015 BILLION 50 BILLION
2004 2016
INTEREST OVER TIME
INTERNET OF THINGS
CONNECTED CARS
WEARABLES
CONNECTED/SMART TVS
TABLETS
SMARTPHONES
PERSONAL COMPUTERS
2014-2019
GAGR 35%
2013 2014 2015E 2016E 2017E 2019E2018E
35
30
25
20
15
10
5
0
Bill
ion
s o
f d
evic
es
Connectivity
Automation
NEW SEARCH ENGINES – DOMINATING IN NUMBERS, NOT SEARCH VOLUME
15K
5K
0K
10K
TO
TA
L B
-TO
-B C
US
TO
ME
RS
THERE ARE NEARLY
11 TIMESMORE B-TO-B ORGANIZATIONSWITH MARKETING AUTOMATIONTODAY THAN THERE WERE INEARLY 2011
82%
67%
60%
54%
52%
50%
42%
36%
33%
EMAIL MARKETING
SOCIAL MEDIA MARKETING
MARKETING ANALYTICS
CRM/SALES AUTOMATION
CMS/CONTENT MANAGEMENT
SEARCH MARKETING
MARKETING AUTOMATION
DATA MANAGEMENT
TESTING & OPTIMIZATION
CRM
SOCIAL MEDIA PLATFORMS
WEB ANALYTICS
EMAIL MARKETING
MARKETING AUTOMATION
LANDING PAGE HOSTING
BLOG PLATFORM
PAID SEARCH
MARKETING AUTOMATION BY TYPE
MARKETING AUTOMATION FOR ENGAGEMENT TYPES
MARKETING AUTOMATION
99%69%
69%
56%
50%
50% 31%
38%
25%
50%
75% 44%
48%63%
71% 68%
www.tineye.com
$13.4billion
by 2020
CUSTOMER ACQUISITION CUSTOMER RETENTION
