Post on 15-Apr-2017
3 Tips for Better Nonprofit Crowdfunding Campaigns
Format:
• 15 minute presentation
• 15 of live Q&A
• Get back to work
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• Recording and slides available next Tuesday
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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Rob Wu is the CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects.
Rob has raised over $200,000 for his own social good crowdfunding projects, and his work has been recognized by the New York Times, Christian Science Monitor, and Wall Street Journal.
Rob has spoken on crowdfunding
@robjwu / @causevox
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
1. Must-have components of a fundraising toolkit for
supporters
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Must-have components of a fundraising
toolkit for supporters
1. Brand guidelines 2. Overview of the campaign 3. Images and logos 4. Social media tips 5. Promotional materials 6. FAQ 7. Fundraising Tips
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
https://www.causevox.com/toolkit-nonprofit-fundraising/
Learn more and see examples:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
2. Using a story grid for nonprofit storytelling
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Beats
Channels
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Impact
Plot
News
CTAs
Offline
Video Social Media
Email Blog Post
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
3. Neuromarketing triggers for fundraising appeals
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Neuromarketing triggers for fundraising
appeals
1. Urgency trigger 2. Three sentence structure 3. Matching gift trigger 4. Three magic words 5. The right ask 6. Impact stories
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
https://www.causevox.com/neuromarketing-crowdfunding-online-fundraising/
Learn more and see examples:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Free Crowdfunding Ebook
Learn how to turbocharge your nonprofit crowdfunding campaign:
bit.ly/1SykYhC
Get access to previous training sessions
Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Tips for Better Nonprofit Crowdfunding Campaigns
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John: