3 EXAMPLES OF

PENGUIN PROOF

LINK BUILDING

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Neal Rodriguez

Shovecom

@notifyneal

#SMX #11B

October 11, 2013

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Case Study 1

SMX East 2009

We poured down a few and had some laughs.

Vic had a problem.

We Ate and Drove to JFK

He Posted This for me:

And they love hot cable TV

And I got this for him.

And I got this for him.

He originally posted a link to my client’s website.

He originally posted a link to my client’s website.

He originally posted a link to my client’s website.

But my client’s site was taken down.

Then he posted this for me.

Then he posted this for me.

Then he posted this for me.

Then he posted this for me.

ScreenrantGoogle PageRank: 6

Moz Domain Authority: 78

Alexa Traffic Rank: 4,120

Facebook Likes: 193,000

Twitter Followers: 41,978

Compete Traffic: 816,777

Case Study 2

I drove 38,000 views to the

following article.

Case Study #2

Lunch at BLT Fish

Mami, I’m on Forbes!

Case Study #2

Case Study #2

Case Study #2

ForbesGoogle PageRank: 8

Moz Domain Authority: 98

Alexa Traffic Rank: 209

Facebook Likes: 699,000

Twitter Followers: 1,976,192

Compete Traffic: 12,683,426

Forbes

Mainstream

Media

You don’t want another case

study do you?

You Do?

Case Study 3

The Immortal Infographic

MindBodyGreenGoogle PageRank: 5

Moz Domain Authority: 77

Alexa Traffic Rank: 4,424

Facebook Likes: 250,000

Twitter Followers: 72,665

Compete Traffic: 461,253

AlltopGoogle PageRank: 7

Moz Domain Authority: 85

Alexa Traffic Rank: 4,654

Facebook Likes: 6,210

Twitter Followers: 59,492

Compete Traffic: 82,432

CnetGoogle PageRank: 8

Moz Domain Authority: 98

Alexa Traffic Rank: 106

Facebook Likes: 1.3 Million

Twitter Followers: 517,504

Compete Traffic: 16,798,489

How’d you do it?

Remember?

The Study of Popular Sections

Hence…

In consequence…

In consequence…

In consequence…

In consequence…

I know Screenrant

readers love images.

And they love hot cable TV

Therefore…

And they love hot cable TV

And…

I know Forbes is the list

grandmaster.

I know Forbes is the list

grandmaster.

I know Forbes is the list

grandmaster.

I know Forbes is the list

grandmaster.

Thus…

And make friends.

Work for free

I drive gargantuan influxes of

traffic.

You can too.

Build a Facebook

following and link to the publisher.

Or…

Program something for a

publisher

Design something for a

publisher

Optimize something for a

publisher

Take the publisher to the

airport.

Buy the publisher some

whiskey.

Want another case study?

http://www.slideshare.net/SearchMarketingExpo

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