Biggest Myths About

Facebook Contests3Facebook Contest 101

Who is Chris Bird and why is he talking to us?

Chris Bird

VP of Client Solutions

why run a contest?

3 myths

i get it – now what?

O V E R V I E W

increase fan count

increase engagement

data capture

crowdsource ideas

W H Y C O N T E S T S ?

W H Y C O N T E S T S ?

your customers are already there!

leverage native functions

“Like”

Share

Buy

Ambassador

a “Like” is the first step to a fan!

I N C R E A S E F A N C O U N T

difficult to market to people unless they’ve already “Liked” your page

Getting a “Like” is not enough“the higher the engagement with you…the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.”

SocialMediaExaminer.com on August 2, 2010

Engagement directly linked to financial success (ENGAGEMENTdb.com)+18% vs. -6% growth

I N C R E A S E E N G A G E M E N T

D A T A C A P T U R E

Your fans have ideas – listen to them!

C R O W D S O U R C I N G

Intel gathered more than 5,000 unique ideas for “the phone of tomorrow”

VitaminWater gathered “thousands” of new flavor ideas and took the flavor Connect to market

myths3

YOU NEED A HUGE GRAND PRIZE1

make it relevant: if you’re holding a recipe contest, make the grand prize relative to cooking!

YOU NEED A HUGE GRAND PRIZE1

make it worth their while: the more hoops they have to jump through, the bigger the prize should be.

YOU NEED A HUGE GRAND PRIZE1

remember your audience: think about what THEY want

YOU NEED A HUGE GRAND PRIZE1

everyone wins: avoid the “lottery syndrome”

YOU NEED A HUGE GRAND PRIZE1

YOUR CONTEST WILL GO “VIRAL”

ON ITS OWN2

tell your existing fans: status updates and the little used “send an update to fans” feature are two no-brainers

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

use other marketing channels: think both ON and OFF line like e-newsletters, the brand’s website, POP, print, TV, radio.

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

Facebook ads: usually the #1 traffic driver for contests. make sure you send them to your contest landing page tab.

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

post-contest promotion: this UGC is GOLD! Use it.

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

FANS CAN ENTER A CONTEST BY

“LIKING” YOUR PAGE3

3cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places

FANS CAN ENTER A CONTEST BY

“LIKING” YOUR PAGE

asking Fans to “Suggest to Friends” and “Post”

FACEBOOK MAKES CONTESTS A PAIN4

4 FACEBOOK MAKES CONTESTS A PAIN

no longer have to spend $10,000 in Facebook ads and get preapproval of rules

4 FACEBOOK MAKES CONTESTS A PAIN

you still need rules!

define goals

budget accordingly

get creative

I G E T I T . . . N O W W H A T ?

find a partner

three options

1. widget

2. custom built app

3. customizable ‘white label’ app

F I N D A P A R T N E R

simple & quick to setup

price range: $50 - $3,000

North Social, Wildfire, Fan Appz

W I D G E T

provide a very brief interaction

built to spec

price range: $100,000 +

launch time can be months

C U S T O M B U I L T A P P

unproven

customizable yet turnkey

price range: $10,000 +

Bulbstorm, Wildfire, Votigo

C U S T O M I Z A B L E A P P

wide variations of features

bulbstorm.com/blog

facebook.com/promotions_guidelines.php

Basics of Social Media ROIby Olivier Blanchard of Brand

Builder

R E S O U R C E S

Want to learn more?

Chris BirdVP of Client Solutions

cbird@bulbstorm.com602.688.8023 office

@Chris_BirdLinkedIn.com/in/ChrisABird

www.bulbstorm.com