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Evolutia pietei de ITEvolutia pietei de IT
Laurentiu Popescu
IDC Romania
Covasna, 23 Martie 2013
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AgendaAgenda
Romanian Hardware Market Developments
2
Romanian Software Market Developments
Romanian IT Services Market Developments
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PC Shipments in Romania, 2012PC Shipments in Romania, 2012
TOP 5 Vendors 2012
2012 Share Growth, YoY
DT 25.9% -7%
NB 74.1% 11%
Total PCs 100.0% 5.6%
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PC Market Developments during the crisis
Romania vs. CEE
PC Market Developments during the crisis
Romania vs. CEE
PC Shipments in CEE
Unlike in CEE and WE, the crisis still continues in Romania
PC Shipments in Romania
+38%
-55% YoY
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Romanian Server Market DynamicsRomanian Server Market Dynamics
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Increased Adoption of Server Virtualization in RomaniaIncreased Adoption of Server Virtualization in Romania
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AgendaAgenda
Romanian Hardware Market Developments
7
Romanian Software Market Developments
Romanian IT Services Market Developments
© IDC
5.5% y-o-y decline compared to 2011;
� Most of the more developed SW markets in the region posted -1-2% yoy growth,
while Romania remains the underperformer of the region, despite the having the
lowest adoption rate;
� Overall SW market posted 5.5% yoy decline (USD 350 million in 2012);
� Large vendors continue to be more affected than small ones;
� Virtualization remains the most important driver of the SW market;
� Best performers (workloads) – Collaborative Applications, Security, Storage,
Storage SW, Virtualization, CRM, Content applications
� Underperformers (workloads)– basic ERP applications, Middleware, System SW
2012 overall SW market 2012 overall SW market
8
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Future outlookFuture outlook
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� BA, CRM, Security and Storage SW and virtualization will lead the market in 2013;
� 1-1.5% increase predicted for CY 2013;
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Applications: Content & CollaborationApplications: Content & Collaboration
• Integrated collaborative environments (ICEs) lead the segment
• Social platforms not yet ready to challenge ICEs
• Adoption of team collaborative apps (TCAs) still behind Western organizations
• Overall, collaborative apps are a natural fit for cloud services O365 and Google Docs gaining share of Authoring & Publishing SW –“cannibalizing” traditional license revenue
� Authoring & Publishing SW dominant, but static
� Content management is the engine of growth
� Explosion of content combined with cloud computing offers opportunity to innovators
� Portals and search & discovery growing strongly
Collaborative applications Content applications
US$M US$M
*
Source: IDC, 2012
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Infrastructure SW Security
Infrastructure SW Security
• SW market growth driver
• Fragmentation of the security perimeter...
• ... sustains investments in endpoint
security solutions
• Identity & Access Management – market
acceleration
• Security & Vulnerability Management –
steady but most vulnerable to budget cuts
• Data Loss Prevention – internal leakage a
comparable threat to external attacks
• Security appliances an increasingly
common alternative/addition to security
SW deployments
• Key Vertical: Banking & Finance
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US$M
*
Romania Security Software Spending
Source: IDC, 2012
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Infrastructure SWStorage
Infrastructure SWStorage
• Consolidation – driving the market for large
datacenter projects
• Storage virtualization will see greater pickup in
2012
• Data de-duplication has become a key selling
point for storage software technologies,
upgrades
• Backup to Cloud – expected to be an
important area of cloud services uptake
• Key verticals: banking, finance and insurance;
telco and media, government
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US$M
Romania Storage Software Spending
Source: IDC, 2012
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AgendaAgenda
Romanian Hardware Market Developments
13
Romanian Software Market Developments
Romanian IT Services Market Developments
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Comparison of Forecast for IT Services Spending (US$M) in Romania, 2011–2015 versus 2012–2016Comparison of Forecast for IT Services Spending (US$M) in Romania, 2011–2015 versus 2012–2016
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Forecast for Cloud Services Revenue (US$M), Hosted Application Management, and Hosting Infrastructure Services, 2010–2015Forecast for Cloud Services Revenue (US$M), Hosted Application Management, and Hosting Infrastructure Services, 2010–2015
15
•public cloud revenue expected to at least triple until 2015, with the smallest market, PaaS posting the best growth potential;•Cloud services expected to hinder the development of the hosting market;
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IT Market Spending by VerticalIT Market Spending by Vertical
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IT Spending by Technology and Vertical
Market, 2012
IT Spending by Technology and Vertical
Market, 2012
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Holistic Verticals Spending OverviewHolistic Verticals Spending Overview
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