Post on 21-Apr-2017
What Is Jirafe Insights?
Jirafe Insights gives you a view of your store’s customer, marketing, product, and abandoned cart data so that you can sell more!
Benefits:• Segment customers so you can target them with messaging based on their
behavior.• Pinpoint where your customers are getting stuck in the purchase funnel and
convert them.• Increase sell through rates, and improve inventory turnover.
How Will Insights Help My Business?
Other Quick Facts:• Marketing - On average, Insights can help increase the efficiency of digital advertising
campaigns by 15 to 20%.
• One customer even saw a 300% increase in conversions after shifting their Facebook ad spend to Adwords!
• Merchandising - Success rates vary by type of merchant, but typically merchants see a 30 to 50% improvement in conversion rates for products.
• One merchant even saw a 60% increase in units sold quarter over quarter.
• Abandoned Carts - Merchants have been able to reduce cart abandonment rates by 15% or more using Insights.
On average, customers will see a 20% revenue increase in the first 90 days if actively using Insights
Your Actions: • Merchandise your homepage and special landing pages or shops with
these products. • Promote rockstar products through social media channels. • Lead customer acquisition campaigns with these items.
Best-Converting Products
Rockstar Products
Your Actions: • Boost sell through rates by leading paid campaigns with these items. • Place these products on your homepage to see if they drive additional
revenue. • Introduce these products more widely to customers via email marketing.
Less Visited, High-Converting Products
Promising Products
Your Actions:• Create product bundles to improve your customers’ average order value. • Send customers follow up emails about similar products they may like. • Show related products together, or display them during checkout.
Top Products Often Purchased Together
Products Purchased Together
Your Actions:• Lead sales with most discounted products. • Offer these items on checkout page to increase customer spend. • Consider a price adjustment for particular items.
Learn Which Products Sell Primarily When A Discount Is Applied
Most Discounted Products
Your Actions:• Enroll your best customers into loyalty programs to keep them coming back.• Never send these customers offers with discounts. • Email your best exclusive offers and give them a sneak preview of new
products.
Know Which Customers Purchase Without Discounts
Best Full-Price Customers
Your Actions:• Use retargeting to try to encourage customers to go through with a purchase. • Send a follow-up email offering free shipping or a discount.
Improve Conversion Rates By Knowing Which Products Your Customers Are Looking At
Viewed But Did Not Purchase
Your Actions:• Launch a “buy one get one discounted” campaign to try to increase their order value. • Suggest additional products at check out to encourage customers to purchase
additional items. • Ensure that this group is aware of all of your promotions.
Repeat Purchasers With Low Order Sizes
Low Average Order Value
Example
Charlotte Russe Targets Low AOV Customers With Customized Offers Based On Preferences And Leads With A Discounted Offer
Your Actions:• Email high-value, inactive customers with win back offers. • Enroll these customers in rewards programs to encourage loyalty, and more
frequent purchases.
High Value, Inactive customers
Customers At Risk
Your Actions:• A/B test product descriptions, images, or pricing. • Try using different calls to action to see if it affects conversion rates. • Follow up, with a reminder email about products that are left in carts. • Incorporate social proof points about products, such as customer reviews or images.
Products Abandoned In Carts, And Revenue Lost As A Result
Most Abandoned Products
Your Actions:• Focus your marketing spend on the channels that bring you the most high-
value customers. • Optimize your ads for for your best converting channels. • Focus retargeting efforts on marketing channels that convert well.
Learn Which Channels Bring Your Best Customers
Customer Lifetime Value By Channel