Post on 14-Jul-2015
29 Amazing Quotes About Content Marketing
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Welcome!NewsCred’s Strategy Team helps brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. !In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same. !Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com. !- Michael Brenner, Head of Strategy, NewsCred
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Content Marketing is all the Marketing that’s left.
Seth Godin
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We need to stop interrupting what people are interested in and be what
people are interested in.
Craig Davis Former Chief Creative Officer
J. Walter Thompson
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Behind every tweet, share and purchase, there is a person.
Care more about the person and less about the share.
Shafqat Islam CEO
Newscred !”
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If great content is the hero, then banners are the villain.
Michael Brenner Head of Strategy
Newscred
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Banners have 99 problems and a click ain’t one.
Scott Sorokin Chief Strategy Officer
Razorfish
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Marketing used to be about making a myth and telling it. Now it’s about
telling a truth and sharing it.
Marc Mathieu SVP Marketing
Unilever
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What really decides consumers to buy or not to buy is the content of
your advertising not its form.
David Ogilvy
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Marketing is too important to be left to the marketing department.
David Packard
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The buyer journey is nothing more than a series of questions
that must be answered.
Analyst Firm IDC
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What helps people, helps business.
Leo Burnett
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Advertising in the final analysis should be news. If it is not news, it is worthless.
Adolph Ochs Former Owner The New York Times
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Content is king.
Bill Gates
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Market like the year you are in.
Gary Vaynerchuk
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Behind every piece of bad content is an executive
who asked for it.
Michael Brenner
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Content Marketing is a commitment not a campaign.
Jon Buscall CEO Swedish Agency Moondog Marketing
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Either write something worth reading or do something worth writing about.
Benjamin Franklin”
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You need to create ridiculously good content – content that is useful, enjoyable and inspired.
Ann Handley
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Google is the new corporate homepage.
Jeremiah Owyang Founder
Crowd Companies
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Traditional marketing talks at people. Content marketing
talks with them.
Doug Kessler Creative Director / Co-Founder
Velocity Partners
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The aim of marketing is to get and keep a customer.
Peter Drucker
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Your brand is not what you sell.
John Iwata SVP Marketing & Communications
IBM
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Content builds relationships. Relationships are built on trust.
Trust drives revenue.
Andrew Davis”
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Content is the reason search began in the first place.
Lee Odden Founder Toprank
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Content is king, but distribution is queen
…and she wears the pants.
Jonah Peretti CEO
Buzzfeed
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When creating content, be the best answer on the internet.
Andy Crestodina Co-Founder Orbit Media
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The best marketing doesn’t feel like marketing.
Tom Fishburne Founder and CEO Marketoon Studios
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Brands need to take the phrase ‘acting like a publisher’ literally.
Dietrich Mateschitz CEO
RedBull
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Content marketing represents the gap between what brands produce and what consumers
actually want.
Michael Brenner”
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Connect with your audience through
stories people love.
Shafqat Islam”
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Thank you!
Ready to create amazing content? Contact NewsCred for a free demo today! NewsCred.com • Sales@NewsCred.com • +1 (212) 989 4100 • @newscred