25th APRA ConferenceMinneapolis

Helen Hays

The New Face of Prospect Research

• Analysis over Facts• Empowering the researcher• Evolution of research• Freeing up your time• Back in the office

Elizabeth CrabtreeProspect Research Guru

Mr APRA President

Penelope BurkeFundraising Guru

Empowering the Researcher

In the US, 3 out of 4 of donors make a much smaller gift than they canResearch analysis can change this

Evolution of Research Traditional research Strategic pro-active research

Case study: Georgetown University

Research beyond development

Change of strategy

Increased engagement

Increased donations

Freeing up your time

• Crisp and concise profiles • Too much information = unnatural relationship• No need to footnote everything• Research adequate to the fundraiser’s needs• Use a template• Use push technology

• More analysis and leveraging the information to help direct strategy

• Strategic research projects• Reducing time spent on reactive research• Time spent = more proactive research and a

better prospect management system

Thank you RIF!

Helen HaysHelen.hays@ng-london.org.uk