Post on 17-Dec-2014
description
21 212 Digital Accelerator
BENJAMIN WHITE ben@21212.com@instantbenjamin
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ABOUT ME
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• TAGWORKS / Founder + Creative Director / Web Development, PHP Coder, Designer / AOL, BMG, Loud, Timex, Sony, MTV
• PLATFORM.NET / Founder + President / Youth Culture Portal, 50+ Magazine and Clothing Partners / Investment from Sony, Sold to Hookt and P. Diddy
• COMPLEX / Founder, EIC, CCO / Magazine, Custom Pubs, Media Network / Investment from Accel Partners
• MTV.COM / GM, VP Digital / Mtv.com, Mtv Mobile, Focused on broadband video / $7M to $40M+
• SLING MEDIA / CCO, Founder Sling Media Group / Built Sling.com / Sold to Echostar (Dish Networks) for $380M
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LIFE AFTER AN EXIT
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• I DON'T HAVE A REAL JOB!
• ENTREPRENEUR
• ANGEL INVESTOR
• ADVISOR + CONSULTANT
• PRODUCT SPECIALIST
12 DIRECTION 1
T
HE R E C O
RD
SE
TT
ER COUN
CI
L
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THE FUTURE
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• PARTNERING WITH STARTUPS (YOU!) • DOING MORE FASTER• SEIZE OPPORTUNITIES IN BRAZIL• HELP BUILD AN ECOSYSTEM• FAILING FASTER • DO WHAT MORE OF WHAT I LOVE
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MY PHILOSOPHY
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• WORK WITH GREAT PEOPLE
• SOLVE HUMAN PROBLEMS
• HUNT FOR OPPORTUNITIES
• REDUCE FRICTION
• DELIGHT YOUR CUSTOMERS
• HAVE FUN
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MY PHILOSOPHY
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EXECUTION IS EVERYTHING ...
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MY PHILOSOPHY
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... AND THE REST IS TIMING
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MY PHILOSOPHY
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ONE MORE THING
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MY PHILOSOPHY
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EMBRACE YOUR CRAZY
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DISCUSSION
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21 vs 212 A discussion of digital startups + trends in US and Brazil - w/ Benjamin White and
Marcelo Sales
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TRENDS + MOVEMENTS IMPORTANT TRENDS IN US
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TRENDS + MOVEMENTS COLLABORATIVE CONSUMPTION
New societal and technological changes are creating online
communities built around trust and reputation where users can
transact directly with one another, offering flexibility and removing
the burden of large fixed costs.
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TRENDS + MOVEMENTS Products are moving into more narrrow verticals, with tailored
solutions that provide more effective solutions to people's
problems. From hardware to software we are seeing a move
from the more general to the more specific.
GOING VERTICAL
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TRENDS + MOVEMENTS Scaled platforms have proven that more specific, integrated
platforms can dramatically reduce consumer friction and deliver
more consistent and delightful experiences.
RISE OF THE PLATFORM
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TRENDS + MOVEMENTS Gamification typically involves applying game design thinking
to non-game applications to make them more fun and engaging.
Gamification can potentially be applied to any industry and
almost anything to create fun and engaging experiences,
converting users into players.
GAMIFICATION + DELIGHT
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TRENDS + MOVEMENTS Thanks to wireless and smartphones, the links between online
and offline commerce are becoming much stronger. We’re
seeing the merger of digital payment models with incentives for
consumers to go to physical stores, where merchants can forge
more meaningful relationships with them.
ONLINE GOES OFFLINE
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TRENDS + MOVEMENTS Svpply, The Fancy and Pinterest let users curate their own
digital product catalogs. Retailers like Fab, Everlane, and Lot18
bring limited-inventory shopping to discerning buyers who seek
the feel of an independent boutique, and reward users for
sharing their finds with friends.
SOCIAL DISCOVERY + COMMERCE
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TRENDS + MOVEMENTS BRAZIL
South America’s biggest economy and largest recipient of
foreign investment, and it’s gaining a powerful new middle-class
of eager consumers who should be on the mind of any company
that’s looking to innovate on a global scale.
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BRAZIL
• THE GREAT CONFLUENCE
• VENTURE CAPITAL GETS REAL
• E-COMMERCE
• MOBILE LEAPFROG
TRENDS + MOVEMENTS
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OUR SKILLSET AND OUR SLIDE TITLE
358© comScore, Inc. Proprietary and Confidential.
Growth in Reach of Almost All Major Online Categories in Brazil
Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2009 and December 2010
Key CategoriesReach of Brazilian Population, 2009 vs 2010
86%
85%
75%
71%
71%
70%
68%
64%
60%
60%
80%
78%
72%
65%
67%
64%
63%
62%
57%
56%
Search/Navigation
Social Networking
Blogs
Instant Messengers
Retail
Multimedia
Directories/Resources
Community
Technology
59%
59%
53%
43%
41%
40%
40%
33%
25%
22%
58%
59%
53%
37%
40%
41%
39%
32%
22%
22%
Downloads
News/Information
Games
Photos
Business/Finance
Education
Sports
TV
Travel
Automotive2010
2009
+2%
---
+1%
+17%
+5%
-4%
+1%
+2%
+14%
-1%
Growth: +7%
+10%
+5%
+9%
+5%
+9%
+9%
+3%
+5%
+7%
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OUR SKILLSET AND OUR SLIDE TITLE
369© comScore, Inc. Proprietary and Confidential.
63.8% 61.8%69.6% 63.9%
Brazil Worldwide
2009 Reach 2010 Reach
+9% +3%
Retail Continues to Grow in Brazil
Retail Sites% Reach
Retail SitesGrowth
Seven out of ten web users in Brazil visited a Retail site in December, a rate that is the highest in the region
Significant upside still remains, as Brazilians become more comfortable with shopping and buying online
Brazilian Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), Dec 2009 & December 2010
63.9%
54.2%
72.8%
85.5%
62.1%
69.6%
59.3%
62.7%
51.6%
58.1%
57.8%
60.3%
60.6%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
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OUR SKILLSET AND OUR SLIDE TITLE
3712© comScore, Inc. Proprietary and Confidential.
77.9%67.6%
85.3%70.5%
Brazil Worldwide
2009 Reach 2010 Reach
+10% +4%
70.5%
47.9%
84.4%
89.8%
87.7%
85.3%
88.8%
89.7%
88.6%
91.7%
90.9%
88.9%
85.9%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
Social Networking in Brazil and Around the World
Social Networking Sites% Reach
Social Networking SitesGrowth
The reach of the Social Networking category continues to be very high throughout Latin America
In Brazil, even with such a high reach, the category is amazingly still growing
Brazilian Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2010
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OUR SKILLSET AND OUR SLIDE TITLE
3813© comScore, Inc. Proprietary and Confidential.
Social Networking Worldwide (15+), March 2011
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BRAZIL TREND
THE RISE OF THE MIDDLE CLASS