Post on 03-Oct-2020
International Wine, Beer, Spirits, Gourmet Food and Bar
Exhibition & Conference in Tokyo, Japan
TOKYO BIG SIGHT AOMI HALLS, TOKYO, JAPAN
21 - 23 April 2021www.wineandgourmetjapan.com
Partner Fairs
• FABEX • Dessert, Sweets & Bakery Festival • PB-OEM Matching Expo • PREMIUM FOOD SHOW • Japan Noodles Industry Fair
Organised by
since 1924
Your Gateway to Japan with Key Success Factors
Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture.
We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food
producers in the Japanese market. Going into the 12th edition, the event offers highly customized matching activities
via both online and on-site for exhibitors and buyers. The event combines the traditional trade fair with a
comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions,
label awards, panel discussions and many more. Become part of this dynamic market!
Exhibitor Statistics6 trade fairs under one roof
Exhibitors' Strategic Views
More than 1,000 wine brands presentedduring Wine & Gourmet Japan 2019
Countries & Regions of Origin (2019)
Japan
International
National Pavilions
Georgia GermanyAustralia
SpainItaly South Korea
Local
Belgium China Greece Hungary
Moldova Montenegro Portugal Singapore
USASouth Africa Sri Lanka Tunisia
Wine & Gourmet Japan149 Exhibitors
(2019)919 Exhibitors (2019)
All combined: 7 partner trade fairs
400166
13
65
6957
Exhibitor met their relevant Customer Group
No. of visitors Rate Overall Success
Exhibitors by Product Category(Multiple choices)
Wine 76%
Non-alc. Drinks 9%
Coffee & Tea 3%
Gourmet Food 42%Food Service, others 6%
Spirits, Sake & Beer 44%
Exhibitors' Evaluation
Average 11%
Average 9%
Yes Excellent & Good
Excellent & Good98% 86% 88%
WINE & GOURMET JAPAN offers several qualities that make it very attractive to the companies that participate with us.
Being relatively a small and dense fair and also focused on Premium products, it is a very interesting event to present the best products from Spain in the Japanese market. In these years we have seen the high professional level of the visitors. In addition, the fair offers complete services to exhibitors that greatly facilitate tastings and tasting of products, also the possibility of offering seminars, with detailed information on products and companies.
The job of the Camara de Comercio Hispano Japonesa is to collaborate with spanish companies in their preparation before and after the fair, coordinating information between participants and stakeholders. In WINE & GOURMET JAPAN the participating companies have much more visibility. It is not a mass fair, but a high quality business platform with very professional support from media such as Japan Food Journal or The Wine Kingdom.
For our organization, the WINE & GOURMET JAPAN fair is a great opportunity, where we see how relationships between japanese professionals and participating spanish companies prosper year by year.
Mr. Miguel A. Martinez Massa, Presidente, CÁMARA DE COMERCIO HISPANO JAPONESA, Madrid, Spain
Involved in decision making Visitors' overall satisfaction
Recommend to colleaguesVisit next year
Key Buyers Attend Wine & Gourmet Japan
Visitor Statistics
Purpose of Visit(Multiple choices)
Average
11%YES
YES YES
78%
98% 99%
89%
Good + Excellent
Countries & Regions of Origin (2019)
Trend & Information
66%New contacts & Partners
51%Existing clients 17%
Seminars 22%
Others 4%
New Products
82%
* The 2011 edition was cancelled due to The Great East Japan Earthquake.
Hotel, Restaurant, Café
31%
Wholesaler/Importer
30%
Retailer
24%
Manufacturer6%
Public & Government Agency 1% Others 8%
2009 2010 2012 2013 2014 2015 2016 2017 2018 20190
50,000
60,000
70;000
80,000
How it has developed Based on the figures of all the partner fairs
Number of Visitors 78,024
Visitors by Industry Group
Wholesalers & Importers Hotel & Restaurant Retailers
ENOTECA
FUJI TRADING
INABA
ITOCHU
JAPAN EUROPE TRADING
KATAOKA
KOKUBU
LERAD-OFF JAPAN
MITSUBISHI
MITSUI
NIHON SHURUI HANBAI
and many more...
FOUR SEASONS
HANKYU-HANSHIN DAIICHI
HOSHINO RESORT
HOTEL OKURA
IMPERIAL HOTEL
KEIO PLAZA
MEIJI KINENKAN
NNEW OTANI
ORIENTAL LAND
PRINCE HOTEL
TOKYO DOME
and many more...
AEON
ISETAN
LAWSON
MEIDI-YA
MITSUKOSHI
HANSHIN
TOKYU
SEIBU
SEIJO ISHII
SEVEN & i
SOGO
TAKASHIMAYA
and many more...
WSET base Matching Seminars
Opportunity to hold an own seminarExhibitors are entitled to hold a tasting seminar, targeting their
own existing and potential clients. Seminar room equipment
such as audio visual,
wine glasses and seminar
support staff will be
provided by the organizer
without additional cost.
Paid service
Marketing Package
Media Coverage & Interviewsby one of the most influential Wine magazines in Japan
THE WINE KINGDOM
covers products and
company profiles by
doing an interview with
exhibitors during the show
for its local magazine.
Maximize the performance
of your participation even after the show!
For new wines / Paid service
Fulfilling Supporting Programmes
What We OfferMatching Seminars by Specialists WSET base professional tasting seminars offer a thorough
marketing knowledge to the importers with the opportunity
for exhibitors to meet up with attendees. The lecturers of this
session are professional sommeliers qualified with a WSET
Level 4 Diploma. For new wines / Free-of-charge
SeminarsTargeting various trade visitors such as
importers, wholesalers, retailers, hotels
& restaurants, organizers, marketing
specialists and exhibitors hold a series of
tasting seminars and lectures.
WGJ Label Awards 2021Appearance matters for selection!
The trade visitors vote and select three best
looking labels. The result will be covered in
THE WINE KINGDOM Magazine and THE
WINE KINGDOM facebook.
On-site Matching Support Skilled staff with wine knowledge will facilitate your discussion
with trade visitors. For new wines / Paid service
Arranging an own interpreter
is highly recommended to
facilitate more productive
discussions with buyers.
(cf. Exhibitor Manual)
Exhibitors
MSC Staff
Interpreter
Buyers
Matching Support Center
Approach by Exhibitor
Boost on-site Discussions
Lecturerwith WSET® Level 4 Diploma
Importers as audience Exhibitors
Exhibitors join the tasting session
Registered Wines
Lecturers from 2019 edition
Vinos COLOMAN [Spain] Imported by : Takano Sohonten Co., Ltd.
BODEGAS LA PURISIMA [Spain]
JSC Kotekhi-Winery of Gurjaani [Georgia]
Label Awards 2019 Result
Coloman Edición Especial 501
3 黒海 Kokkai - Krakhuna
La Purísima Premium2
Japanese Cuisine
"和食 • Washoku" x WinesThe Japanese cuisine "Washoku" was
registered to the list of UNESCO intangible
heritage in 2014, and it has become even
more popular these years as one of the
major cuisines in the world.
Matching wines to specific cuisines is
one of the strategic methods to cultivate
new markets. THE WINE KINGDOM will
help you understand and experience the
harmony of wine and Japanese food. Wine
& Gourmet Japan is the information base
of this new world trend for exhibitors and
visitors.
Matching Seminar Lecturer
Ms. Junko Tominaga
Experience
Japan
GDP:
$1.61$1.61 Trillion TrillionTokyo leads all metropolitan areas of the Tokyo leads all metropolitan areas of the world in terms of the size of its economy. world in terms of the size of its economy.
TOKYO, The Strategic Gatewaywith The Quality Market of
37,468,000 consumersThe population of The Great Tokyo Economic Area
314%Growth in the last ten years
Rank City, CountryPopulation in 2018
(thousands) 1 Tokyo, Japan 37,468
2 Delhi, India 28,514
3 Shanghai, China 25,5824 São Paulo, Brazil 21,6505 Ciudad de México (Mexico City), Mexico 21,5816 Al-Qahirah (Cairo), Egypt 20,0767 Mumbai (Bombay), India 19,9808 Beijing, China 19,6189 Dhaka, Bangladesh 19,578
10 Kinki M.M.A. (Osaka), Japan 19,281
Source: The World's Cities in 2018/Data Booklet, United Nations
Overseas Residents’ Visit to Japan
High quality market for high quality
products. The Japanese market is well-
known for its strict quality standard and is
a touchstone for the wine producers and
food manufacturers, who will consider the
neighboring markets such as Korea and
Taiwan.
Stable Growing Wine & Spirits Market in Japan
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2030
(million)
0
5
10
15
20
25
30
45
40
35
60
55
50 Covid 19
Great East JapanEarthquake (11. March)
No.1 Wine importer in Asia in unit value
No.2 Wine importer in Asia in volume
No.1 Spirits importer in the Asia-Pacific Region
4th Largest Whisky market in the world
Tokyo will remain the world's largest
city for the next several years.
Wine market share in JapanBased on import volume 2019
Import volumes of Wine
Market Statistics
213%Growth in the last ten yearsU.S.A. 4.4%
Australia 3.5% Other countries 4.8%Germany 2.0%
Chile26.8%
France26.7%
Italy20.1%
Spain11.6%
(kℓ)
2008 20170
50,000
100,000
150,000
200,000
(kℓ)
2008 20170
100,000
200,000
300,000
400,000
500,000
Japan plans to maintain target of attracting 60 million
foreign tourists by 2030. This will make a huge impact on
the gastronomy market and food-service industry.
Wine Sparkling wine(thousand kl) (thousand kl)
2009 2009 201920190
50
100
150
200
250
0
10
20
30
40
60
50180% 210%
Media Coverage & Interviewsby THE WINE KINGDOM
MP1
JPY 50,000*
Banner insertion in the official online exhibitor catalogue & search
MP2
JPY 50,000*
CONTACT USInternational/Japan Germany Spain ItalyMs Yoko Fujishima Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De LorenziTel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it
Book Your Preferred Exhibit Package Now!
Wine BeerSakeSparkling wine Gourmet FoodSpirits Whisky Coffee Oliveoil
Space
Booth construction
Basic furniture & Power supply
Ice, Cooler & Spittoon
Country Tower design
Standard Package
√
(min. 9m2)
√
√
JPY 62,000*/m2
Wine Package
√
(min. 9m2)
√
√√
JPY 65,000*/m2
Pavilion(for group organizers only)
√
(min. 36m2)
√
√√√
JPY 65,000*/m2
Raw Space Order your own stand construction
*Consumption tax (10%) is not included in the prices above.
Marketing PackageBusiness Plus
A remote participation package
JPY 44,000*/m2 (min. 18m2)
Space
Booth construction
Basic furniture & Power supply
Ice, Cooler & Spittoon
Communication Tools 1 x Exhibition sales staff 1 x iPad 1 x WiFi > Online meeting & Video Conference available! 1 x Post sales report with a list of visitors at your booth
√ √ √ √
√
A special package for the exhibitors who can not participate in the fair
physically. Exhibition staff with wine knowledge will operate your booth
and help promote your products and communicate with local distributors.
JPY 585,000*/complete unit (= 6m2)
NEW