International Wine, Beer, Spirits, Gourmet Food and Bar

Exhibition & Conference in Tokyo, Japan

TOKYO BIG SIGHT AOMI HALLS, TOKYO, JAPAN

21 - 23 April 2021www.wineandgourmetjapan.com

Partner Fairs

• FABEX • Dessert, Sweets & Bakery Festival • PB-OEM Matching Expo • PREMIUM FOOD SHOW • Japan Noodles Industry Fair

Organised by

since 1924

Your Gateway to Japan with Key Success Factors

Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture.

We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food

producers in the Japanese market. Going into the 12th edition, the event offers highly customized matching activities

via both online and on-site for exhibitors and buyers. The event combines the traditional trade fair with a

comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions,

label awards, panel discussions and many more. Become part of this dynamic market!

Exhibitor Statistics6 trade fairs under one roof

Exhibitors' Strategic Views

More than 1,000 wine brands presentedduring Wine & Gourmet Japan 2019

Countries & Regions of Origin (2019)

Japan

International

National Pavilions

Georgia GermanyAustralia

SpainItaly South Korea

Local

Belgium China Greece Hungary

Moldova Montenegro Portugal Singapore

USASouth Africa Sri Lanka Tunisia

Wine & Gourmet Japan149 Exhibitors

(2019)919 Exhibitors (2019)

All combined: 7 partner trade fairs

400166

13

65

6957

Exhibitor met their relevant Customer Group

No. of visitors Rate Overall Success

Exhibitors by Product Category(Multiple choices)

Wine 76%

Non-alc. Drinks 9%

Coffee & Tea 3%

Gourmet Food 42%Food Service, others 6%

Spirits, Sake & Beer 44%

Exhibitors' Evaluation

Average 11%

Average 9%

Yes Excellent & Good

Excellent & Good98% 86% 88%

WINE & GOURMET JAPAN offers several qualities that make it very attractive to the companies that participate with us.

Being relatively a small and dense fair and also focused on Premium products, it is a very interesting event to present the best products from Spain in the Japanese market. In these years we have seen the high professional level of the visitors. In addition, the fair offers complete services to exhibitors that greatly facilitate tastings and tasting of products, also the possibility of offering seminars, with detailed information on products and companies.

The job of the Camara de Comercio Hispano Japonesa is to collaborate with spanish companies in their preparation before and after the fair, coordinating information between participants and stakeholders. In WINE & GOURMET JAPAN the participating companies have much more visibility. It is not a mass fair, but a high quality business platform with very professional support from media such as Japan Food Journal or The Wine Kingdom.

For our organization, the WINE & GOURMET JAPAN fair is a great opportunity, where we see how relationships between japanese professionals and participating spanish companies prosper year by year.

Mr. Miguel A. Martinez Massa, Presidente, CÁMARA DE COMERCIO HISPANO JAPONESA, Madrid, Spain

Involved in decision making Visitors' overall satisfaction

Recommend to colleaguesVisit next year

Key Buyers Attend Wine & Gourmet Japan

Visitor Statistics

Purpose of Visit(Multiple choices)

Average

11%YES

YES YES

78%

98% 99%

89%

Good + Excellent

Countries & Regions of Origin (2019)

Trend & Information

66%New contacts & Partners

51%Existing clients 17%

Seminars 22%

Others 4%

New Products

82%

* The 2011 edition was cancelled due to The Great East Japan Earthquake.

Hotel, Restaurant, Café

31%

Wholesaler/Importer

30%

Retailer

24%

Manufacturer6%

Public & Government Agency 1% Others 8%

2009 2010 2012 2013 2014 2015 2016 2017 2018 20190

50,000

60,000

70;000

80,000

How it has developed Based on the figures of all the partner fairs

Number of Visitors 78,024

Visitors by Industry Group

Wholesalers & Importers Hotel & Restaurant Retailers

ENOTECA

FUJI TRADING

INABA

ITOCHU

JAPAN EUROPE TRADING

KATAOKA

KOKUBU

LERAD-OFF JAPAN

MITSUBISHI

MITSUI

NIHON SHURUI HANBAI

and many more...

FOUR SEASONS

HANKYU-HANSHIN DAIICHI

HOSHINO RESORT

HOTEL OKURA

IMPERIAL HOTEL

KEIO PLAZA

MEIJI KINENKAN

NNEW OTANI

ORIENTAL LAND

PRINCE HOTEL

TOKYO DOME

and many more...

AEON

ISETAN

LAWSON

MEIDI-YA

MITSUKOSHI

HANSHIN

TOKYU

SEIBU

SEIJO ISHII

SEVEN & i

SOGO

TAKASHIMAYA

and many more...

WSET base Matching Seminars

Opportunity to hold an own seminarExhibitors are entitled to hold a tasting seminar, targeting their

own existing and potential clients. Seminar room equipment

such as audio visual,

wine glasses and seminar

support staff will be

provided by the organizer

without additional cost.

Paid service

Marketing Package

Media Coverage & Interviewsby one of the most influential Wine magazines in Japan

THE WINE KINGDOM

covers products and

company profiles by

doing an interview with

exhibitors during the show

for its local magazine.

Maximize the performance

of your participation even after the show!

For new wines / Paid service

Fulfilling Supporting Programmes

What We OfferMatching Seminars by Specialists WSET base professional tasting seminars offer a thorough

marketing knowledge to the importers with the opportunity

for exhibitors to meet up with attendees. The lecturers of this

session are professional sommeliers qualified with a WSET

Level 4 Diploma. For new wines / Free-of-charge

SeminarsTargeting various trade visitors such as

importers, wholesalers, retailers, hotels

& restaurants, organizers, marketing

specialists and exhibitors hold a series of

tasting seminars and lectures.

WGJ Label Awards 2021Appearance matters for selection!

The trade visitors vote and select three best

looking labels. The result will be covered in

THE WINE KINGDOM Magazine and THE

WINE KINGDOM facebook.

On-site Matching Support Skilled staff with wine knowledge will facilitate your discussion

with trade visitors. 　　　　　　 For new wines / Paid service

Arranging an own interpreter

is highly recommended to

facilitate more productive

discussions with buyers.

(cf. Exhibitor Manual)

Exhibitors

MSC Staff

Interpreter

Buyers

Matching Support Center

Approach by Exhibitor

Boost on-site Discussions

Lecturerwith WSET® Level 4 Diploma

Importers as audience Exhibitors

Exhibitors join the tasting session

Registered Wines

Lecturers from 2019 edition

Vinos COLOMAN [Spain] Imported by : Takano Sohonten Co., Ltd.

BODEGAS LA PURISIMA [Spain]

JSC Kotekhi-Winery of Gurjaani [Georgia]

Label Awards 2019 Result

Coloman Edición Especial 501

3 黒海 Kokkai - Krakhuna

La Purísima Premium2

Japanese Cuisine

"和食 • Washoku" x WinesThe Japanese cuisine "Washoku" was

registered to the list of UNESCO intangible

heritage in 2014, and it has become even

more popular these years as one of the

major cuisines in the world.

Matching wines to specific cuisines is

one of the strategic methods to cultivate

new markets. THE WINE KINGDOM will

help you understand and experience the

harmony of wine and Japanese food. Wine

& Gourmet Japan is the information base

of this new world trend for exhibitors and

visitors.

Matching Seminar Lecturer

Ms. Junko Tominaga

Experience

Japan

GDP:

$1.61$1.61 Trillion TrillionTokyo leads all metropolitan areas of the Tokyo leads all metropolitan areas of the world in terms of the size of its economy. world in terms of the size of its economy.

TOKYO, The Strategic Gatewaywith The Quality Market of

37,468,000 consumersThe population of The Great Tokyo Economic Area

314%Growth in the last ten years

Rank City, CountryPopulation in 2018

(thousands) 1 Tokyo, Japan 37,468

2 Delhi, India 28,514

3 Shanghai, China 25,5824 São Paulo, Brazil 21,6505 Ciudad de México (Mexico City), Mexico 21,5816 Al-Qahirah (Cairo), Egypt 20,0767 Mumbai (Bombay), India 19,9808 Beijing, China 19,6189 Dhaka, Bangladesh 19,578

10 Kinki M.M.A. (Osaka), Japan 19,281

Source: The World's Cities in 2018/Data Booklet, United Nations

Overseas Residents’ Visit to Japan

High quality market for high quality

products. The Japanese market is well-

known for its strict quality standard and is

a touchstone for the wine producers and

food manufacturers, who will consider the

neighboring markets such as Korea and

Taiwan.

Stable Growing Wine & Spirits Market in Japan

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2030

(million)

0

5

10

15

20

25

30

45

40

35

60

55

50 Covid 19

Great East JapanEarthquake (11. March)

No.1 Wine importer in Asia in unit value

No.2 Wine importer in Asia in volume

No.1 Spirits importer in the Asia-Pacific Region

4th Largest Whisky market in the world

Tokyo will remain the world's largest

city for the next several years.

Wine market share in JapanBased on import volume 2019

Import volumes of Wine

Market Statistics

213%Growth in the last ten yearsU.S.A. 4.4%

Australia 3.5% Other countries 4.8%Germany 2.0%

Chile26.8%

France26.7%

Italy20.1%

Spain11.6%

(kℓ)

2008 20170

50,000

100,000

150,000

200,000

(kℓ)

2008 20170

100,000

200,000

300,000

400,000

500,000

Japan plans to maintain target of attracting 60 million

foreign tourists by 2030. This will make a huge impact on

the gastronomy market and food-service industry.

Wine Sparkling wine(thousand kl) (thousand kl)

2009 2009 201920190

50

100

150

200

250

0

10

20

30

40

60

50180% 210%

Media Coverage & Interviewsby THE WINE KINGDOM

MP1

JPY 50,000*

Banner insertion in the official online exhibitor catalogue & search

MP2

JPY 50,000*

CONTACT USInternational/Japan Germany Spain ItalyMs Yoko Fujishima Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De LorenziTel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it

Book Your Preferred Exhibit Package Now!

Wine BeerSakeSparkling wine Gourmet FoodSpirits Whisky Coffee Oliveoil

Space

Booth construction

Basic furniture & Power supply

Ice, Cooler & Spittoon

Country Tower design

Standard Package

√

(min. 9m2)

√

√

JPY 62,000*/m2

Wine Package

√

(min. 9m2)

√

√√

JPY 65,000*/m2

Pavilion(for group organizers only)

√

(min. 36m2)

√

√√√

JPY 65,000*/m2

Raw Space Order your own stand construction

*Consumption tax (10%) is not included in the prices above.

Marketing PackageBusiness Plus

A remote participation package

JPY 44,000*/m2 (min. 18m2)

Space

Booth construction

Basic furniture & Power supply

Ice, Cooler & Spittoon

Communication Tools 1 x Exhibition sales staff 1 x iPad 1 x WiFi > Online meeting & Video Conference available! 1 x Post sales report with a list of visitors at your booth

√ √ √ √

√

A special package for the exhibitors who can not participate in the fair

physically. Exhibition staff with wine knowledge will operate your booth

and help promote your products and communicate with local distributors.

JPY 585,000*/complete unit (= 6m2)

NEW