2018Click It or Ticket

National Seat BeltEnforcement Mobilization

Michael JoyceMarketing Specialist

Office of Communications, NHTSA

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2018 CIOT Campaign Dates• Earned Media May 7 – June 14, 2018

• Paid Media May 14 – June 3, 2018

• Enforcement May 21 – June 3, 2018

2018 Click It or Ticket Campaign

• Border-to-Border Kick-off

• Available Resources

– PEAK

– Creative materials

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• Border-to-Border kick-off is May 21, 2018 from 4-8pm (kicks off the annual Click It or Ticket campaign)

• All states are asked to participate in the kick-off event and to organize an event/enforcement effort in a neighboring state jurisdiction

• Materials to support the Border-to-Border kick-off are available for use, including sample news releases and fact sheet

2018 Border-to-Border Kick-off

Overview pamphlet and earned mediaassets available on

trafficsafetymarketing.gov

• Products for Law Enforcement Action Kit(available now)

• Sample earned media materials(available now)

• Reports• Media Plans (state work

plan and buy plan)• New creative materials

(coming soon)

• Social media assets (coming soon)

• Sign up for email alerts

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Available Resources

Find all of thesematerials and more on

trafficsafetymarketing.gov

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Technical Assistance

Questions?Email: Mike.Joyce@dot.gov