Post on 16-Apr-2017
– SURVEY HIGHLIGHTS –2016
SUPER BOWL
Many fans say the Super Bowl is more than a sporting event, as the commercials & halftime show make it an entertainment spectacle.
say it’s a sporting event
say it’s an entertainment spectacle46% 39%
of Millennials are very likely to talk about the ads they like with other fans
59%
43% OF MILLENNIALS ARE VERY LIKELY TO SHARE THAT AD ACROSS SOCIALS
58%say the game is betterwith ads and halftime showNEARLY HALF WOULD BE DISAPPOINTEDIF IT AIRED WITHOUT COMMERCIALS!
enjoy the suspense of watching ads for the first time during the game84%
** C O M M E R C I A L B R E A K **
Millennials are very likely to use social media to interact with the game
1IN3say they will bechecking social
media “constantly”
87%believe that social media brings them closer to other fans
are much more likely to use social media
during the game
55%are very likely to seek out social posts from brands or companies 42% ARE VERY LIKELY TO RESPOND OR INTERACT DIRECTLY
45%
Fantasy Football players are by farthe most engaged audience on social media
Fans say they’d preferto watch at home
with family & friends
MORE THAN
fans agree thatadvancements in technology are changing footballfor the better
8IN102IN3
The findings described here are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.
NEARLY
– SURVEY HIGHLIGHTS –2016
SUPER BOWL
Many fans say the Super Bowl is more than a sporting event, as the commercials & halftime show make it an entertainment spectacle.
say it’s a sporting event
say it’s an entertainment spectacle46% 39%
of Millennials are very likely to talk about the ads they like with other fans
59%
43% OF MILLENNIALS ARE VERY LIKELY TO SHARE THAT AD ACROSS SOCIALS
58%say the game is betterwith ads and halftime showNEARLY HALF WOULD BE DISAPPOINTEDIF IT AIRED WITHOUT COMMERCIALS!
enjoy the suspense of watching ads for the first time during the game84%
** C O M M E R C I A L B R E A K **
Millennials are very likely to use social media to interact with the game
1IN3say they will bechecking social
media “constantly”
87%believe that social media brings them closer to other fans
are much more likely to use social media
during the game
55%are very likely to seek out social posts from brands or companies 42% ARE VERY LIKELY TO RESPOND OR INTERACT DIRECTLY
45%
Fantasy Football players are by farthe most engaged audience on social media
Fans say they’d preferto watch at home
with family & friends
MORE THAN
fans agree thatadvancements in technology are changing footballfor the better
8IN102IN3
NEARLY
The findings described here are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller’s Fan Experience specialty from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.