@miquelduran Universitat de Girona IQS 11/6/2015#edacc

5 reasons not to communicate nor disseminate Science (in the Net).

And a few to do.

Universitat Ramon Llull, IQS, 11/6/2015

Miquel Duran, Universitat de Gironamiquel.duran@udg.edu

http://miquelduran.net http://edunomia.net@miquelduran

Presentation available at http://slideshare.net/quelgir

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Strange coincidence on Sun 7 June 2015

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How does society perceive scientists?

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The general picture for a scientist is someone: - wearing a lab white coat- with glasses (security or

normal)- crazy hair - sometimes big head- normally performing

experiments! What about female scientists?

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Does Science Communication require digital skills?

Complexities of a 2.0 World!

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Main tools to communicate digitally

Social networks: facebook, instagram, linkedin, g+, etc.Microblogging: twitter (account/hashtag)Blogs (personal/groupal/collective)Personal/groupal portal

Like in the real world!!

Great blog: Xavier Lasauca’s https://lasequantic.wordpress.com

@miquelduran Universitat de Girona IQS 11/6/2015#edacc

Should scientists be active in social networks?Do you realize that in the last 3 years…

• Almost everyone has a smartphone• Video production and consumption is more easy than ever

and sustainable• Bandwith is large enough both at home, at the university

and at street level• Brands: Google instead of Coca-Cola, Appe vs IBM• These are to think about a change in assessing Science.• This is me and my digital circumstances

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But do scientists communicate research or disseminate knowledge?

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Perhaps blogs (short texts+images) are currently losing appeal

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Video: key element to share talks: TED Talks, Pechakucha, etc.

@miquelduran Universitat de Girona IQS 11/6/2015#edacc

Many keys and ways for digital communication of science

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NYT & MOOCs (20/4/13)

2012: The Year of the MOOC

Online learning: Campus 2.0 (Nature 13/3/2013)

Flipping Chemistry Classrooms C&EN 25/3/2013

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MOOC “Science Communication 2.0.1”MiriadaX 2013 & 2015 (Spanish)

• Almost 15% completion rate, >6000 registered• Awesome experience• Started from a doctoral-level area-

independent course• Specific target: graduate students, junior

researchers• Reusing, sharing, creating, low-cost

production (good enough)

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Cathedra for Science Culture and Digital Communication (@C4DUdG):

Toward Science Citizenship

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Project on Magic & Science

• Magic of the Periodic Table• I Meeting on Science, Magic and

Education• Gamification, mobile apps• The Mathemagics of Science• MOOC on Magic, Science and

Confessable Secrets http://magcimooc.net

• http://magsci.eu

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Little Quantum Red Riding HoodIs she taking the rational lane or the emotional one?

Is the wolf eating her grandma?Answers: Both and both (quantum wolf too!)

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So here are 5 reasons not to communicate Science... especially in the Net

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I don’t have any good idea

Why don’t you consider Science dissemination as

an opportunity for expanding your research activity into teaching and

leaving your usual expertise field, while adventuring into new

areas?

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I don’t have any moneyWhy don’t you consider Science dissemination as

an opportunity to get some funding through

calls, international collaboration,

transdisciplinar work?

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I don’t have time nor energy left

Why don’t you consider Science

Communication as an opportunity for task

cleanup and lean time management?

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I don’t have enough digital skills

Why don’t you consider Science Dissemination as an opportunity to enter

the amazing world of the Internet, online learning, open knowledge, social

networking, …?

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I get no recognitionWhy don’t you consider Science Disseminaton as

an opportunity to recharge your personal batteries?

(personal note: the number of cycles is limited

– like actual chemical batteries)

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I don’t/I am not …I’m aloneI’m shy

I don’t know how to start with videoI don’t have technical support

I’m not fluent in EnglishI hate computers and/or computers hate me

I’m underpaid/nonpermanent/part-timeI’m tired

I’m not young anymore

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Now some commercials

What is a quantum chemist like me doing in a the Science & Internet battlefield?

MOOC on Magic & Science http://magcimooc.net

MetaMOOC “How to build a MOOC on a budget”

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Science does not need digital skillsScientists only communicate research or disseminate plain knowledgeScience makes sense with no public communicationReally everyone must have scientifc background and intellectual basisEveryone must know what an atom is, and what the Periodic Table of the Elements is

Further unlikely clues

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Citizens must be aware of the importance of Science views in all political discussions. Science helps with policies, yet it is not politics.

Scienticic citizenship brings about an informed public, i.e., a more democratic society

Further likely clues

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But I have got a special question

• Do social networks hinder rational discussion – and hence hinder Scientific Citizenship?

@miquelduran Universitat de Girona IQS 11/6/2015#edacc

and I have got another clue• Every day we wake up with a new digital

application of mobile app – or new functionality

• Is this contributing to a sustainable science?

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SOThere are many reasons to communicate science in the Net, they are

APPEALINGCommunicating Science means having the right attitude, rather than

having the suitable resources.

WHY DON’T YOUStart a blog, open a twitter account or set up instragram photostream

ANDTackle an idea, talk about an event, deal with a moment in history,

criticize science in newspapers and media, curate content

AND PLEASE COMMENT my blog post at http://edunomia.net

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Caution

Your attitude is a choice!Continued, strong and stressful involvement in Science Communication may cause adiction. Do Clicks & bricksDo MOOCs, books & cooks

This presentation and others at http://slideshare.net/quelgirText licensed CC-BY-SA

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Key ideas to (tweet and to) take away

• The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' (I found it!) but 'That's funny ...‘ (Isaasc Asimov) (also “Oh My God!, as noted by Nobel Prize S Glashow)

• Education is not a preparation for life. Education is life itself

• Thank you!!!!!