CASE STUDYPrepared

March 19, 2015

ByGinger Lamm

Advertising Account Executive

http://www.agliojanesville.com | Janesville, WI

1 S. Parker Dr. • PO Box 5001 • Janesville, WI 53547-5001Phone (608) 755-8226 • Fax (608) 754-8179 • glamm@gazettextra.com

BACKGROUND Aglio Ristorante opened it’s doors in June 2013 as

an independently owned upscale Italian restaurant. In May 2014 Aglio moved from a space that seated

60 guests to one that seats nearly 200 in order to grow the business.

Despite decades of restaurant expertise, Aglio struggled to fill its new space.

THE CHALLENGE Aglio did little to no marketing. Aglio’s digital presence was sparse making it

difficult for patrons to find information about the restaurant and services.

Aglio was not getting found on page one of Google searches with key words

Business Listings were not claimed and lacked current location and phone.

Aglio’s website was incomplete.

THE SOLUTION Help Aglio get found by updating top online

Business Listings and proper SEO. Connect Aglio to new and existing patrons by

creating a new website with fresh content. Bring in new business to Aglio by utilizing a strategic

social media plan. Implement new advertising campaigns to include

print and targeted online marketing.

THE SOLUTION – BUSINESS LISTINGS Help Aglio get found by updating top online

Business Listings and proper SEO.

THE SOLUTION - WEBSITE Connect Aglio to new and existing patrons by

creating a new website with fresh content.

THE SOLUTION – SOCIAL MEDIA Bring in new business to Aglio by utilizing a strategic

social media plan.

THE SOLUTION - ADVERTISING Launched 7-Day Special Event print & digital

advertising campaign promoting Grand Re-Opening.

THE RESULT

A massive bump in website traffic.

GOOGLE ANALYTIC REPORT

In a 9 day period promoting Aglio’s grand re-opening, Google Analytics reported the following…

LOCAL MATTERS!

Over 1/3 of the visitors were from Janesville, proving that local does matter.