Post on 21-Mar-2017
TOTAL POST VOLUME
Mentions of #GivingTuesday on December 1, 2015
441,135• +799.0% post volume
change from the previous day
• 82.8M Twitter impressions for the day 27-Nov 28-Nov 29-Nov 30-Nov 1-Dec 2-Dec 3-Dec
0
200,000
400,000
600,000
20142015
LEADING CHARITIES
• Conversation increased +4882.6% from the previous day
• The (RED) campaign accumulated 103.9M Twitter impressions on #GivingTuesday
10K1.5K
+1473.0%
1.6K+81050.0%
Day-Over-Day % Change
2.1K+9152.2%
KEY TOPICS OF CONVERSATION
126K Tweets related to
#WorldAIDSDay, celebrities and
organizations such as Elizabeth Banks, Jimmy
Kimmel, and the UN Foundation pledged to eradicate this disease.
Number of mentions of the #Unselfie hashtag. Among
organizations and retailers using this
hashtag were @Nasdaq, @OldNavy, and @michaeljfoxorg.
Cancer related tweets were shared on social channels during
#GivingTuesday. Pledges often referred
to breast cancer, leukemia, children, and teens affected with this
disease.
6.8K 5.4K
SENTIMENT
Positive mentions towards #GivingTuesday were driven by individuals “feeling good” about donating to health, poverty, and social causes
PositiveNegative
MEDIA CHANNELS• Twitter accounted for
98.6% of all #GivingTuesday mentions
• 82.8M impressions on Twitter in relation to #GivingTuesday
• Most mentioned Twitter handle was @RED (11,050)Videos
Forums
Comments
Forum Replies
Images
Mainstream News
Blogs
2
70
225
234
410
546
807
3.8K
435K
TOP THEMES MENTIONED#WorldAIDSDay was the most popular hashtag used in conjunction to the RED campaign. Tweets from celebrities and well-known philanthropists, including Melinda Gates, were often retweeted during the day.
Breast cancer and leukemia were the most mentioned; poverty in Africa and mentions of different organizations collecting funds for refugees also appeared among the stream of #GivingTuesday related tweets.
Refugees
Poverty
Cancer
RED Campaign
1.5K
2K
5.4K
10K