Using Facebook For Giving Tuesday
-
Upload
actionsprout -
Category
Technology
-
view
568 -
download
1
description
Transcript of Using Facebook For Giving Tuesday
![Page 1: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/1.jpg)
![Page 2: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/2.jpg)
15 minutes a day, everyday - 700 million people
Over a trillion if you count those who use a couple of times a week.
![Page 3: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/3.jpg)
No Panacea
It’s all about the lead up, don’t expect miracles in one day from Facebook
![Page 4: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/4.jpg)
YOU HAVE 10 WEEKS
+
1 Day
![Page 5: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/5.jpg)
Reach, Prime, Capture
Did I mention that you shouldn't’t expect miracles in one day from Facebook?
![Page 6: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/6.jpg)
REACH
Your page is your brand
People don’t visit your page
It’s all about the feed (Facebook only delivers your content to 15% of your fans)
![Page 7: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/7.jpg)
REACH
Your Fans are Your Amplifier
Never stop growing!
![Page 8: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/8.jpg)
Content Makes You The King
![Page 9: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/9.jpg)
20% unique content, 80% recycled over-performing content
![Page 10: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/10.jpg)
Post content again that is working well on your own page
Adapt other pages high performing content to fit your unique message
Re-post content that is performing well on similar pages
Re-use
Borrow
Flatter
![Page 11: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/11.jpg)
Finding Over-Performing Content
Look for content that perform significantly better than average, relates to your work, and can have a call to action added to it
Yes it’s really that simple!
www.ActionSprout.com
![Page 12: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/12.jpg)
5X
5014Engagement Avg
24,000This Post
![Page 13: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/13.jpg)
PRIME PEOPLE FOR ACTION
Ask people to take meaningful social actions
![Page 14: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/14.jpg)
Donate is not a socially sharable action
“Join is in thanking our amazing volunteers”
“Sign a letter to our super donor.”
“Show your support for kids!”
“Make a pledge to stand up for your rights!”
“Join us in congratulating…”
Give People Actions They Can Take
![Page 15: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/15.jpg)
4X
757Engagement Average
3640This Post
Supporter Emails Captured: 162Facebook UID’s: 2236
![Page 16: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/16.jpg)
Get an email address so you can send them a message on Give Tuesday
Facebook ID’s let you target promoted posts and ads to them on Give Tuesday
FB-ID’s
CAPTURE
![Page 17: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/17.jpg)
Email Promoted Posts
Go direct to deliver your donation ask
Post frequently about people giving and ask everyone to help thank them
Remember Facebook only delivers 15% of your posts
![Page 18: Using Facebook For Giving Tuesday](https://reader034.fdocuments.in/reader034/viewer/2022051515/554f0548b4c90577698b517e/html5/thumbnails/18.jpg)
Reach & ActivateEmail, Wall Posts, Promoted Posts, Ads, Phone, Website, Twitter, etc.