Search & Social Tactics & Strategies

for 2014

@JordanKasteler

Embracing Marketing

@JordanKasteler

Social + Local + Mobile

@JordanKasteler

Converging Media

@JordanKasteler

Developing Brand

@JordanKasteler

Google - 2014

@JordanKasteler

Google - More Information

@JordanKasteler

Google - More Transparent

@JordanKasteler

Google - More Visual

@JordanKasteler

Bing - More Visual

Search Engine Optimization

@JordanKasteler

Search Queries – More Self-Referential

@JordanKasteler

Search Queries – Longer, More Descriptive

@JordanKasteler

Search Queries – More Time Sensitive

@JordanKasteler

Search Queries – More Crowd Conscious

@JordanKasteler

Old vs NewOld: KeywordsNew: Audience/Personas/Topics

Old: Keyword List TitlesNew: Enticing Titles with Main Keyword Topic

Old: Writing for KeywordsNew: Writing for Visibility

Old: On-Page SEONew: Usability/Accessibility + Conversion

Old: Guest PostsNew: Author Columns

Old: Link BuildingNew: PR/Branding

Old: Keyword Anchor TextNew: Branded Anchor Text

@JordanKasteler

Old vs New

@JordanKasteler

Relationship Marketing

@JordanKasteler

Influencer Outreach

@JordanKasteler

Personas / Cohort Marketing

@JordanKasteler

Personalization

@JordanKasteler

Code

@JordanKasteler

Structured Markup / Microdata

@JordanKasteler

Social Media

@JordanKasteler

Social PR

@JordanKasteler

Ephemeral Social Media

@JordanKasteler

CRM Advertising

@JordanKasteler

Paid-Organic Social Hybrid

@JordanKasteler

Social Micro-Video

@JordanKasteler

Google+

@JordanKasteler

Social Networks

@JordanKasteler

Wearable Technology

@JordanKasteler

Content Marketing

@JordanKasteler

Content Departments & Spend

@JordanKasteler

Cross-Media Storytelling

@JordanKasteler

Contextual Native Advertising

@JordanKasteler

Visual & Interactive Storytelling

@JordanKasteler

Microcontent & Visual Assets

@JordanKasteler

Cinemagraphs

@JordanKasteler

Design + Copywriting + Depth

@JordanKasteler

In-Depth

@JordanKasteler

In-Depth

@JordanKasteler

Useful Content vs Viral Content

@JordanKasteler

Content Assets

@JordanKasteler

Polls

@JordanKasteler

Creation + Promotion + Analytics

@JordanKasteler

Mobile Marketing

@JordanKasteler

Responsive/Adaptive Design

@JordanKasteler

Cross Device Measurement & Performance

@JordanKasteler

Indoor & Outdoor Analytics

@JordanKasteler

Conversion Optimization

@JordanKasteler

Thank You!

Jordan Kasteler Jordan.Kasteler@VizionInteractive.com

@JordanKasteler

www.VizionInteractive.com