Seo Marketing Strategies that Work
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Transcript of Seo Marketing Strategies that Work
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SEO Marketing Strategies That Work
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Change is a constantin the world of SEO.Isn’t it?
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But there are foundational timeless strategies that have worked since the beginning and aren’t going anywhere anytime soon.
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If you concentrate your SEO efforts on these, your website should be in a pretty good place – for now.
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Eliminate duplicate contentSearch engines are getting pretty good at identifying duplicate content, but it’s still an imprecise science. When a robot comes across 20 pages of the same content, it’s not going to be 100% sure which one is the original one that deserves the rank – bad news for you if the robot doesn’t pick the right one.
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Useful Content All the search engines really care about is your content and how useful it is – and so will your readers. - blogs: fill your blog up with juicy information and stories- resources: Talk about your industry and trends while linking out to useful sites- instructionals: show people how to use your products
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Great StructureIf you’ve just got a few links, it’s easier to see where you want to go next.- give all your important links pride of place and visibility- group lesser pages together: categories and subcategories are ideal for this- link to related products – if you’re buying a tennis racket, you might be interested in buying tennis balls, too.
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Internet marketers are taking measure to boost their websites' ranking through proper link building techniques.
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Let’s recap several advantages of link building and why it wouldn’t likely be extinct:•It can drive referral traffic, especially if the links are contextual and placed on high-traffic and thematically relevant pages/content.•Links and brand mentions help businesses become more authoritative and visible to their target audience (link building is more efficient as a branding tool).•Links help sites (and web documents) in getting found and discovered, not just by search crawlers, but also by users.•Links can also increase a website’s conversions.•Link building still directly impacts a site’s ability to rank on search results.