How To Grow Your Audience By Leveraging SEO

2014 Search Marketing Gameplan

Intro

What You’re Going To Learn Today

6,000,000,000

Google’s Front Page

#1 Spot - 41%-45%

#2 Spot - 11%-18%

#3 Spot - 7%-15%

The Rest - 2% Each

Paid Ads -

#1 Spot - 2%

20% Total Share

Why Should I Care About SEO?

SEO Makes More Money

What’s Changed In 2013

Targeted Low-Quality Content

Algo Update #1: Panda

Targeted Low-Quality Links

Algo Update #2: Penguin

Conversational, Semantic Search.

Algo Change: Hummingbird

The Basic Strategy

The 3 Steps to SEO Success

• Step 1: Research - Deeply Understand Your Market

• Step 2: Relevance - Create Valuable Content

• Step 3: Reputation - Become The Trusted Advisor

You don’t really “do SEO” anymore, it’s simply a result of doing other

things the right way.

Own Your Own Platform

Advanced Research

Empathy Mapping

Customer POV

https://vimeo.com/11283910

Searcher Intention

• Navigational

• Informational

• Commercial

• Transactional

Market Sophistication

Pay Per Click Keyword Testing

Competitor Link Research

Advanced Search Operators

site: intitle: inanchor:

Advanced On-Page Optimization

Theme Frameworks

Silo’d Site Structure

Site Speed & Performance

Crawl Tests & Error Fixing

Conversion Optimization

Long Content

Google has already started favoring

content between 1200 and 2500 words.

Advanced Reputation & Authority

Google Authorship

Guest Posting

Find bloggers with lots of followers and

ask them to post on THEIR blog.

Reverse Guest Posting

Find bloggers with lots of followers and

invite them to post on YOUR blog.

Getting Press Mentions

“Click To Tweet”

Facebook Blog Comments

Wordpress Plugin: SEO Facebook Comments

Remarketing

The Gameplan

• Deeply Understand Your Target Market

• Build A Keyword Content Schedule

• Use Wordpress, Fast Hosting, And A Theme Framework With A Silo’d Structure

• Write 1200 - 2500 Word Posts, 3+ Times Per Week, Use Google Authorship

• Guest Post, Reverse Guest Post, And Get Press 1-2 Times Per Week

• Boost Social Signals With Facebook Comments And Tweetable Quotes.

• Run Remarketing Ads To Drive Repeat Visitors

The Result