how technology is changing the way we operatewith specific examples from

Little Green LightNeon

Thatcher Drew | tdrew@501square.com | 917-710-1338

Evolution in Online Fundraising

Managing the Machines

Managing the Machines

Managing the Machines

Method

Donor Databases

Web Content Marketing

Two Things I Study

What We’ll Cover

Strategic Landscape

How on Earth Do I Budget This Stuff?

How on Earth Do I Buy This Stuff?

Donor Databases That Work

Donor Databases

Landscape: Infrastructure

Landscape: Budgeting

33% of Revenue on Administration

10% of Revenue on Marketing

$160,000 Revenue per Employee

1 Technical Employee per 30 Employees

Average Assumptions

Landscape: Technology

Excel

Landscape: Technology

Excel is Linear & Computational

Built for Accounting

Sharing is impractical

Versions all over the place

Manual Reporting

Mistakes

Landscape: Technology

Access Database

Landscape: Technology

Landscape: Technology

Closet

Landscape: Technology

Cloud

Landscape: Technology

Sharing software

Accessible

Automatic updates

Much less expensive

Monthly billing

Ready now

No programmers

Landscape: Technology

Sharing software

Accessible

Automatic updates

Less expensive

Monthly billing

Ready now

No programmers

SHOPPING

SHOPPING

Basics

MembersDonorsEventsReports

Communications

SHOPPING

Essentials

SetupTrainingSupport

AccountingCustomization

Website IntegrationPermissions

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Landscape: Crowdsourcing

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Can you ever find your bearings?

Can you ever be sure?

In an ever changing web landscape

Landscape: Crowdsourcing

Research

Raiser’s Edge by Blackbaud

Elephant in the Room

Research

1. Donor Perfect

2. Gift Works

3. Little Green Light

4. Neon CRM

5. Sales Force

Contenders

Research

1. Little Green Light 2007

2. Neon CRM 2004

3. Gift Works2002

4. Donor Perfect 1985

5. Sales Force 1987

6. Raiser’s Edge (blackbaud) 1981

Contenders

Research

1. Donor Pro 2003Designed for Hospice Industry

2. GiftWorks 2002Acquired by Frontstream Payments

2. eTapestry 1997Disabled version of Raiser’s Edge

Others

Research

Research

Pricing

What a Mess!

Pricing

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32

Pricing

What a Mess!

More on Pricing

Pricing

Neon CRM

Pricing

Little Green Light

Pricing

eTapestry

Pricing

eTapestry

Pricing

Pricing

Pricing

DonorPro

Method

Neon CRM

Live Examples

Method

Little Green Light

Live Examples

Registration

Reporting

Reporting

how technology is changing the way we operatewith specific examples from

Little Green LightNeon

Thatcher Drew | tdrew@501square.com | 917-710-1338

Evolution in Online Fundraising