Recap

98% occupancy or 11 out of 384 vacancies3 leads in 4 days from ForRent.com vs. 40 from Rent.comNot a big fan of apartmentratings.comCompeting with newer sister properties with – albeit smaller - newer, higher end amenities (i.e. granite)Resident profile – 40/60 Seniors/Families

Quantcast.comThird-party audience measurement tool

http://www.google.com/

Lead Surge in Concord, NH

• Average leads per month per property – 35• Average cost per lead - $15.84

Internet and Mobile ListingSILVER

Partnership with TruliaALL

HD Floor PlansSILVER

HD Room PlannerSILVER

Stand Out Amongst the Rest with AdCreator

Apartment Guide, ApartmentGuide.com and Rentals.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10. CRAIGSLIST is a registered trademark of craigslist, inc. No endorsement, sponsorship or affiliation between CRAIGSLIST and PRIMEDIA is claimed or implied.

• Provided free with purchase of a Rentals upgrade

• Enables you to easily post your Rentals listing on Craigslist and other classified sites

• Detailed instructions are provided on how to post a full color listing on Craigslist in just a few easy steps

• Up to 10 floor plans are displayed

• First 5 photos are displayed

• Automatic email reminders are sent to you when it is time to repost your ad

Most Craigslist listings look like this…

Your AdCreator listing will look

like this!

SILVER

Dynamic Lead Form / Category ListingGOLD

HD PhotosGOLD

Reputation MonitorReviews, Mentions & Listings

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Reviews• Online consumer

evaluations of property

• Reviews have a rating of 1 to 5

Mentions•Comment or post in a blog, forum, or social media site that

references abusiness

Listings• Online business profiles

found on search engines, local search sites, and directories

GOLD

PhotoPlus Overview

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

• New photo treatment to draw consumers’ attention - highlighted outline around photo

• Photos automatically scroll when user hovers over previous and next arrows

• New, enhanced Apartment Guide branded photo gallery view

• Check Availability button added to the photo gallery view

PLATINUM

HD VideoPLATINUM

3D Floor PlanPLATINUM

Sophisticated ReportingALL

Certified Resident ReviewsALL