Post on 20-Feb-2017
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Event by the Numbers
2014 2013Event Attendance 1300 800
Brewers 43 22Brews 88 45
Expenses $15K $14K
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Ticket Prices
2014 Season Pass Holder Non-Season passEarly Bird
(Thru Aug 31)$5 $39.99
Advance Online(Sept 1 – 19)
$10 $45.99
Day of EventAt Park
$15 $49.99
Day of EventIn Park
$15 $20
2013 Season Pass Holder Non-Season passAdvance Online $5 $39.99
Day of EventIn Park
$10 $20
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Ticket Sales Break Outs
2014 Season Pass Holder Non-Season Pass ConsignmentEarly Bird
(Thru Aug 31)$5 273 $39.99 66 $33.99 0
Advance Online(Sept 1 – 19)
$10 350 $45.99 320 $33.99 53
Day of EventAt Park
$15 0 $49.99 87 N/A 0
Day of EventIn Park
$15 33 $20 40 N/A 0
VIP Comp(Media/Sponsorship)
$0 0 $0 75 $0 0
2013 Season Pass Tickets Non-Season PassAdvance Online $5 331 $39.99 410
Day of EventIn Park
$15 33 $20 41
NOTE: 2014 Non-Season Pass and Consignment - $6 of each ticket to F&B
NOTE: 2013 Non-Season Pass - $5-$8 of each ticket to F&B
Ticket MixSP/NonSP
• 201450/50
• 201345/55
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Advertising• WestWord Magazine
• Website Banner Ads• Webpage takeovers• Eblasts• Inclusion in the ‘DISH’ publication
• Imbibe• Website Feature• Newsletter Feature• Dedicated Eblast• Social media posts
Elitch Gardens PR• Dedicated Press Release Sent to Media
List• Press Alert Sent to Media List• Hand Delivered Media Alert
• EG BF Koozie• EG Beer Coasters• EG Orchard Wheat Beer
• Live Interviews Generated• FOX Denver – Dan Daru• NBC Denver Colorado & Company• 92.5 The Wolf – Morning Show w/Bo• 95.7 The Party – Midday w/Deuce
Sponsorship• WestWord Magazine
• $ for $ match on advertising• Inclusion on all Promo pieces
Elitch Gardens Promotion• In-Park Elements
• Restaurant and Beer Stands• Napkin Holders and Table Toppers
• Large 12’x12’ Banner on Elitch Arena• Eblasts
• Season Pass Holders (125,000+)• General List (80,000+)
• Website• Prominent placing on Right/Bottom Rail• Home Page Rotators• Special Event Landing Page
• Participating Brewers listed• Social Media
• Twitter (4877 Followers)• Facebook (120,000+ fans)
• 2 Facebook Ads leading up to the event targeted 21+
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
People’s Choice Award
CongratulationsElevation Beer Company
Apis IV Honey Belgian aka ‘The Quad’
People’s Choice Winner receives a tap in the Elitch Gardens’ Beer Garden in 2015
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Event MaterialsSouvenir Taster Cup
Souvenir Can Koozies
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Event MaterialsBeer Tasting Notebook
Elitch Gardens Coasters
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Event MaterialsAlert Delivered to Denver Media
Elitch Gardens Orchard WheatDelivered to Media
(Who Doesn’t Like beer?)
2nd Annual Elitch GardensThrills & Pils’ Brew Fest
Event Materials
Large Banner on Elitch Arena
In-Park Table Topper and Napkin Holder Cards
SAVE THE DATE!!!
3rd Annual Elitch GardensThrills & Pils’ Brew Fest
Saturday September 19, 2015
Thanks!