Rodeo Recap

13
Recap 2009

description

Recap of the Austin Rodeo made during my promotions/marketing internship for Clear Channel Radio for 98.1 KVET and KASE 101

Transcript of Rodeo Recap

Page 1: Rodeo Recap

Recap 2009

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Initial Lineup Announcement on Morning Drive:

• January 28

Rodeo Lineup Included on KVET Website:

• January 28-March 28

• Total Value $2125

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Rodeo Winning Weekends

• February 13-15

• March 6-8

• March 13-15

• March 20-22

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On-Air Morning Giveaways

• March 2• March 9• March 16

On-Air PM Drive Giveaway

• March 16

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Home Town Calendar

Total 324 mentions from 2/13-3/22

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Concerts Promoted On-Air

• 3/14 Randy Rogers• 3/16 Josh Turner• 3/18 Clay Walker• 3/21 Eli Young Band• 3/22 Randy Travis• 3/25 Creedence Clearwater

Revisited • 3/26 Jack Ingram• 3/28 Kevin Fowler

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Initial Lineup Announcement on Morning Drive:

• January 28

Rodeo Lineup Included on KASE Website:

• January 28-March 28

• Total Value $2125

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Morning Drive Rodeo Update

• 32 times Monday-Friday

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Rodeo Winning Weekends

• February 20-22

• March 6-8 (carnival wristbands included)

• March 13-15

• March 20-22 (Jack Ingram)

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KASE Morning Crew

• Hosted Rodeo Austin Gala

• February 9

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KASE What’s New

Total of 396 mentions from 2/9-3/22

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Concerts Promoted On-Air

• 3/15 Jimmy Wayne• 3/16 Josh Turner• 3/18 Clay Walker• 3/20 Kellie Pickler• 3/21 Eli Young Band• 3/22 Randy Travis• 3/26 Jack Ingram• 3/27 Craig Morgan

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Cowboy Breakfast

• 98.1 KVET’s Bucky and Bob live on-air from event March 9, 6a-10aTotal Value: $10,000

• KASE 101’s Gary Harmon