Post on 01-Sep-2014
description
From research to
a successful start-upDiego Bartolome
diego.bartolome@tauyou.com
@diegobartolome
www.linkedin.com/in/dbartolome
Introduction
The Hedgehog Concept
Where do you want to be?
Business Model Canvas
Better this Way
Why is this tool useful?
Design
Test
Pivot
The 4 steps
by Steven Gary Blank
The 4 steps
by Steven Gary Blank
Why does this Methodology Work?
Minimum amount of resources at each step
Client involvement from the beginning
Every iteration makes you learn and improve
Validation at tauyou <language technology>
Technology Adoption Lifecycle
Elevator pitch essentials
The Pixar Pitch
Once upon a time there was ….
Every day, ….
One day, …
Because of that, ….
Because of that, …
Until finally, ...
Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action
9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational
Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
Time for Practice