2013 UPC Barcelona: A business model generation workshop
-
Upload
tauyou-language-technology -
Category
Technology
-
view
216 -
download
1
description
Transcript of 2013 UPC Barcelona: A business model generation workshop
![Page 1: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/1.jpg)
From research to
a successful start-upDiego Bartolome
@diegobartolome
www.linkedin.com/in/dbartolome
![Page 2: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/2.jpg)
Introduction
![Page 3: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/3.jpg)
The Hedgehog Concept
![Page 4: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/4.jpg)
Where do you want to be?
![Page 5: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/5.jpg)
Business Model Canvas
![Page 6: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/6.jpg)
![Page 7: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/7.jpg)
Better this Way
![Page 8: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/8.jpg)
![Page 9: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/9.jpg)
![Page 10: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/10.jpg)
![Page 11: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/11.jpg)
![Page 12: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/12.jpg)
![Page 13: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/13.jpg)
![Page 14: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/14.jpg)
![Page 15: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/15.jpg)
![Page 16: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/16.jpg)
![Page 17: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/17.jpg)
![Page 18: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/18.jpg)
Why is this tool useful?
Design
Test
Pivot
![Page 19: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/19.jpg)
The 4 steps
by Steven Gary Blank
![Page 20: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/20.jpg)
The 4 steps
by Steven Gary Blank
![Page 21: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/21.jpg)
Why does this Methodology Work?
Minimum amount of resources at each step
Client involvement from the beginning
Every iteration makes you learn and improve
Validation at tauyou <language technology>
![Page 22: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/22.jpg)
Technology Adoption Lifecycle
![Page 23: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/23.jpg)
Elevator pitch essentials
![Page 24: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/24.jpg)
The Pixar Pitch
Once upon a time there was ….
Every day, ….
One day, …
Because of that, ….
Because of that, …
Until finally, ...
![Page 25: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/25.jpg)
Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action
![Page 26: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/26.jpg)
9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational
![Page 27: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/27.jpg)
Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
![Page 29: 2013 UPC Barcelona: A business model generation workshop](https://reader033.fdocuments.in/reader033/viewer/2022051815/540589428d7f72a6768b4c9b/html5/thumbnails/29.jpg)
Time for Practice